About Us
28 Years of
Evolution.
One Constant:
Results.
Founded by Janet and John Waring, ArtForm has spent 28 years evolving with the way organizations communicate, compete, and grow. What began as an agency is now an AI-enhanced portfolio of marketing services, growth intelligence products, and executive education, built around the same commitment to strategic clarity and practical execution.
1998
Founded as a marketing agency
2000s
Led clients through digital
2010s
Built analytics capabilities
2026
Three-division AI-enhanced portfolio
The Evolution Story
From Agency to AI-Enhanced Portfolio
ArtForm started in 1998 as a marketing agency serving organizations in complex markets. Janet and John Waring built the company on a simple principle: strategy without execution is just a plan, and execution without strategy is just activity. Both are required to deliver measurable growth.
Over 28 years, that principle has driven continuous evolution. When digital transformed marketing, ArtForm led clients through the transition. When data became the foundation of decision-making, ArtForm built analytics capabilities. When AI emerged as the defining technology of this era, ArtForm did not wait for clients to ask. We implemented AI across our own operations first, then brought those capabilities to our clients.
Today, ArtForm operates as three distinct divisions under one brand:
ArtForm Agency
Strategy and execution for complex markets and missions. Advertising, SEO/AEO/GEO, AI Visibility Optimization, digital experience, content, media, HubSpot, analytics, and fractional leadership.
ArtForm Intelligence Suite
Growth and market intelligence products: Vantage, Arvo, Orbit, and Citation Atlas.
ArtForm AI Academy
Practical AI education for leaders and teams. Workshops, certifications, courses, executive coaching, and speaking.
This is not a pivot. It is the natural evolution of a company that has always combined strategic judgment with practical execution, now enhanced by AI at every level.
By the Numbers
28
Years of continuous operation serving federal agencies, government contractors, associations, and commercial organizations.
$1B to $5B
in client revenue growth supported through integrated marketing strategy.
6
Years of active federal engagement.
300+ to 58
Following a major workforce reduction, ArtForm implemented AI training and workflows that helped the remaining team sustain program delivery.
5
GSA SINs awarded under MAS Contract #47QRAA26D0083.
What We Believe
What Drives Us
AI should make organizations smarter, not just faster.
We implement AI to improve decision-making, not just automate tasks.
Strategy and execution belong together.
We do not hand off a plan and walk away. We build it, run it, measure it, and improve it.
Your data is your advantage.
Generic tools give generic results. Our intelligence products are trained on your data, customized to your market, and managed by people who know your business.
Complexity is our environment.
Federal regulations, procurement requirements, stakeholder dynamics, competitive markets. We operate within these realities, not around them.
Measurable outcomes are the only outcomes.
If we cannot measure it, we do not claim it.
Leadership
Leadership
Janet Waring, CEO and Founder
28 years leading ArtForm through every major technology evolution. Federal marketing strategist, AI implementation practitioner, GovCon thought leader, and author.
John Waring, Co-Founder
Co-founded ArtForm in 1998.
On Working With Janet
“She is a true strategic leader and I lean on her often for her deep insights on business growth and life in general!”
Erica K.
LinkedIn recommendation of Janet Waring, 2019
LinkedIn recommendation of Janet Waring, 2019
Certified Woman-Owned Small Business (WOSB)
GSA MAS Schedule Holder (Contract #47QRAA26D0083)
5 Awarded SINs: 541511, 541611, 541613, 541810, OLM
SAM.gov Registered and Active
Section 508 and WCAG 2.1 AA Compliant Delivery
Move Forward