How Do You Optimize a Video?
(Unlock video SEO success—download ArtForm’s Ultimate Video SEO Checklist) You might be creating amazing videos but unless it’s optimized, visibility and performance will plummet. Standing out from the competition demands more than just creativity. Optimizing video content for search engines is the key to ensuring visibility, engagement, and long-term growth. Yes, many of the […]
Website Traffic Will Decline in 2025—Here’s What to Do
Website Traffic Will Decline in 2025—Here’s What to Do Why Website Traffic Will Decline SEO Challenges Google’s AI Evolution: Google continues to refine its AI capabilities. Instead of redirecting users to external websites, Google’s AI Overviews now retain them on its platform by providing instant answers, summarized insights, and interactive features. This change reduces organic […]
The New Era of Media and Ads: Podcasts and Digital Platforms
The way people consume content is undergoing a massive transformation, and the latest election cycle provides a clear lens into this shift. Traditional media is no longer the dominant force it once was. Platforms like podcasts, TikTok, and Substack are reshaping how people engage with information—and this has major implications for advertisers and marketers. For […]
ChatGPT’s New Search Feature: What It Means for Your SEO
ChatGPT’s New Search Feature: What It Means for Your SEO Strategy ChatGPT now includes a search feature that enables it to pull live information from the web. In the ChatGPT message bar, you’ll notice a new Search icon. When clicked, it opens a dropdown with popular search terms, much like a search engine’s suggestions. With […]
