Website Traffic Will Decline in 2025—Here’s What to Do
Website Traffic Will Decline in 2025—Here’s What to Do Why Website Traffic Will Decline SEO Challenges Google’s AI Evolution: Google continues to refine its AI capabilities. Instead of redirecting users to external websites, Google’s AI Overviews now retain them on its platform by providing instant answers, summarized insights, and interactive features. This change reduces organic […]
The New Era of Media and Ads: Podcasts and Digital Platforms
The way people consume content is undergoing a massive transformation, and the latest election cycle provides a clear lens into this shift. Traditional media is no longer the dominant force it once was. Platforms like podcasts, TikTok, and Substack are reshaping how people engage with information—and this has major implications for advertisers and marketers. For […]
Google’s AI Overviews: What Marketers Need to Know
Google’s AI Overviews: What Marketers Need to Know As Google continues to innovate in the search space, its newly rebranded AI feature, previously known as the Search Generative Experience (SGE), has officially been rolled out as AI Overviews. This change is crucial for marketers, publishers, and website owners because it significantly transforms how search results […]
