Search Is Fragmenting: Why AI Visibility Matters More Than Ever
Recent research analyzing search behavior across dozens of high-traffic websites confirms something many marketers are already sensing: Google is still massive, but it is no longer the only meaningful starting point for discovery. Search now happens inside: YouTube LinkedIn Reddit Amazon Marketplaces Industry directories AI tools In other words, discovery has decentralized. Organic traffic is […]
MDF Funds 101: How to Stretch Your Marketing Budget
Download Your MDF Funds Checklist Today MDF Funds 101: How to Stretch Your Marketing Budget Most companies are sitting on free money and don’t even know it. We’re talking about Market Development Funds (MDFs)—a strategic, often-overlooked pot of resources that can stretch your marketing budget, drive growth, and boost ROI. At ArtForm, we help companies […]
A Strategic Playbook for Government Contractors
Navigating Change: A Strategic Playbook for Government Contractors in a Transforming Federal Landscape Written by Raitchele Arnell (Director of Marketing at ArtForm) and Laura Falcione (Digital Strategist at ArtForm) Tension and Turbulence in the Federal Ecosystem The federal marketplace is entering an exciting era of transformation. With a new administration in place, government contractors, federal […]
Back to the Office, Back to IP Targeting
Back to the Office, Back to IP Targeting IP targeting is stepping back into the spotlight. In a climate marked by uncertainty, structural overhauls, and evolving leadership, precision matters more than ever. Agencies and employees are navigating new norms, forcing marketers to rely on broader audience segmentation. IP targeting is once again a powerful tool […]
Government Contractors: Adapting Your Messaging for the New Administration
The federal contracting landscape is shifting once again. With President Trump’s administration rolling back many Diversity, Equity, and Inclusion (DEI) initiatives and eliminating funding for certain consulting, education, and climate-related services, government contractors need to ensure their messaging aligns with current federal priorities. If your company has proudly emphasized DEI, sustainability, or workforce culture in […]