Search Is Fragmenting: Why AI Visibility Matters More Than Ever
Recent research analyzing search behavior across dozens of high-traffic websites confirms something many marketers are already sensing: Google is still massive, but it is no longer the only meaningful starting point for discovery. Search now happens inside: YouTube LinkedIn Reddit Amazon Marketplaces Industry directories AI tools In other words, discovery has decentralized. Organic traffic is […]
Stop “Optimizing for AI.” Start Understanding AI Visibility.
We need to slow down when someone asks, “How do I rank in AI?” Because the real opportunity isn’t optimizing for AI. It’s understanding AI visibility.
If Your SEO Is Working, Why Aren’t You Showing Up in AI Search?
If Your SEO Is Working, Why Aren’t You Showing Up in AI Search? This is one of the most common and frustrating questions marketing teams are asking right now. The answer isn’t bad SEO. It’s that AI search operates on a different set of assumptions about relevance, structure, and authority. For years, SEO success followed […]
AI-Powered Marketing: Amazon, Netflix, and Google’s AI Strategy
The Future of Marketing Is Personal: How Amazon, Netflix, and Google Are Leading the Way with AI In the rapidly evolving digital landscape, one thing is clear: the future of marketing lies in personalization. Amazon, Netflix, and Google are at the forefront, using AI to transform how we engage with content and customers. Their strategies […]
How To Write A Capabilities Statement
Designing a compelling and informative capabilities statement that resonates with your government audience can be a daunting task. There are many factors to consider when crafting this crucial client-facing document. I mean, truly, how are you supposed to fit all of your company’s information into two pages? The short answer is this: You don’t. In […]
Public Sector Marketing – Why Digital Marketing is important for Government Contractors
Digital marketing is becoming increasingly crucial within the government contracting sector. As a professional in this field, I understand the significance of building an online presence, demonstrating expertise, and leveraging digital tools to attract new business opportunities. With the government procurement process becoming more digital, an effective online marketing strategy is vital for contractors aiming to excel in this competitive arena.
SEO Best Practices Guide
Determine a specific keyword you’d like your page to rank for Do your research and choose a keyword that is most relevant to your content, contains a low difficulty score, has a high organic click-through-rate (CTR) and monthly volume. There are many tools to help with this including MOZ, Screaming Frog, Google and more. You […]
How to Write a Case Study
While not a hard and fast rule, case studies that have the information below will provide a fuller picture to the reader about the scope of the challenge the customer/agency faced as well as the solutions provided. Do not use the client’s name in your case study without first gaining their permission! The time to […]
The Must Have Corporate Event Shot List
How often have you attended an event and as you’re exiting the venue on the last day, exclaim, “I forgot to take photos!” It is easy to do. It is not your focus. That needs to change. These photos are not only great for real time social posting during the event, but create excellent evergreen […]
