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AI Watermarks Are Here. What Marketers Need to Know Now.
Claude has started watermarking AI-generated text. Here’s what marketers need to know about how this affects content writing and SEO.
Read MoreGoogle’s JSON-LD Update: Why Structured Data Matters for SEO and AI Visibility
Google recently made a technical change to how it reads JSON-LD structured data. It is the kind of update most website owners will never see, but it could affect how Google interprets important information on a website and may impact AI Visibility. The short version: Google is becoming less forgiving of improperly formatted structured data. […]
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AI, Visibility, and Pipeline: What GovCon Marketers Need to Get Right
AI can help GovCon marketers move faster, but the real advantage comes from better positioning, stronger insights, smarter workflows, and human judgment. AI in GovCon marketing is making it easier than ever to create content, analyze information, and automate routine work. But faster production does not automatically lead to better positioning, stronger visibility, or more […]
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Government Contractor Positioning in the Age of AI
Federal agencies are demanding measurable outcomes, while AI is changing how contractors are researched and evaluated. Learn why government contractor positioning is becoming a strategic business advantage.
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AI Search Optimization Is Not a Shortcut. It Is a Website Readiness Test.
AI search is changing how people discover and evaluate organizations. Learn how to prepare your website with stronger content, clearer structure, technical SEO, and better visibility signals.
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The Fixed-Price Era: Navigating the New Federal Procurement Landscape
The federal procurement landscape has undergone a seismic shift with the signing of the Executive Order on Promoting Efficiency, Accountability, and Performance in Federal Contracting on April 30,…
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FAQ Schema Just Got Demoted. Here’s What Smart SEO Teams Should Do Next.
FAQ schema was one of those SEO tactics that felt like a tidy win. Add structured data to a page, mark up visible questions and answers, and, done…
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Is Your Organization Ready for AI Implementation?
AI implementation is often treated as a technology decision when, in reality, it is an organizational one. Unlike traditional software, AI changes how work is performed, how decisions are made, how information flows, and how teams collaborate.
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Why Most Companies Fail at AI Adoption
Over the past year, companies have rushed to experiment with AI tools across marketing, operations, analytics, and customer experience. Teams test automation platforms, copilots, chatbots, and more, all hoping to unlock productivity gains, yet after months of experimentation, many leaders reach the same conclusion: AI hasn’t delivered meaningful results.
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Search Is Fragmenting: Why AI Visibility Matters More Than Ever
Recent research analyzing search behavior across dozens of high-traffic websites confirms something many marketers are already sensing: Google is still massive, but it is no longer the only…
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What GovCon Leaders Should Know from the 2026 Google Public Sector AI Summit
On February 24, 2026, ArtForm attended the Applied Government GeoAI Summit at Carahsoft in Reston, VA, hosted by Woolpert Digital Innovations, Google Public Sector, and Carahsoft. The focus: How Artificial Intelligence (AI) and geospatial technologies are reshaping public-sector operations.
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Stop “Optimizing for AI.” Start Understanding AI Visibility.
We need to slow down when someone asks, “How do I rank in AI?” Because the real opportunity isn’t optimizing for AI. It’s understanding AI visibility.
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SEO, AEO, and GEO in 2026: How To Be Found Online
SEO, AEO, and GEO in 2026: Where to Spend Your Time to Be Found OnlineSearch isn’t what it used to be. Once upon a time, ranking in Google…
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If Your SEO Is Working, Why Aren’t You Showing Up in AI Search?
If Your SEO Is Working, Why Aren’t You Showing Up in AI Search? This is one of the most common and frustrating questions marketing teams are asking right…
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Q1 GovCon Marketing Checklist
A strong start to the year sets the foundation for everything that follows, especially in B2B and government contracting environments defined by long sales cycles and complex buying…
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How to Hit the Ground Running in 2026 With Your Marketing Strategy
For B2B and government contracting organizations, strong marketing performance in 2026 will not start in January. It will be determined by the decisions made well before the new…
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How Marketers Win in 2026
The Marketing ResetFor decades, marketers measure performance through rankings, sessions, impressions, bounce rates, etc. But those metrics don’t mean what they used to.In 2026, the most successful marketers…
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FY25 Close: 10 GovCon Marketing Takeaways & FY26 Outlook
As FY25 moves into its final stretch, government contractors are already planning for FY26. The federal buying cycle, evolving procurement trends, and accelerated digital transformation are all shaping…
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Turning Safety Records into a Digital Marketing Asset
Safety: A Missed Opportunity in Construction MarketingIn commercial construction, safety is non-negotiable. Every firm tracks it. Every proposal lists it. Every RFI or RFQ asks for it.But too…
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MDF Funds 101: How to Stretch Your Marketing Budget
Download Your MDF Funds Checklist Today MDF Funds 101: How to Stretch Your Marketing BudgetMost companies are sitting on free money and don’t even know it.We’re talking about…
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From Policy to Practice: How the Public Sector Should Use AI Now
From Policy to Practice: How the Public Sector Should Use AI NowWritten by Raitchel Arnell, MBA, Director of Marketing The U.S. government has crossed a threshold in AI adoption.…
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How to do SEO. A Beginners Guide to Search Engine Optimization
How to do SEO. A Beginners Guide to Search Engine OptimizationIf you’re new to SEO (search engine optimization), it can feel overwhelming, but it doesn’t have to be.Whether…
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AI in Website Management
AI in Website Management (and How to Keep Your Site from Crashing)Artificial Intelligence is transforming how we manage websites — from personalized content recommendations and chatbots to real-time…
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New AI Business Model Signals Shift in SEO, AI & Content Strategy
Why Cloudflare’s Pay-Per-Crawl Model Signals a Major Shift in SEO, AI, and Digital Content StrategyThe internet is rapidly evolving, and not just in how humans interact with it.…
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