Intelligence Suite · GovCon Performance Benchmarking
Arvo
Is Your Marketing Actually Working? Now You Can Prove It.
Arvo delivers GovCon-specific marketing and advertising benchmarks so you can measure campaign performance against your actual market, not generic industry averages that have nothing to do with federal contracting.
Arvo
Illustrative interface sketch — not live data
The Problem
“How does this compare to other GovCon companies?”
Every marketing team has heard this question from leadership. You present campaign results, show the numbers, demonstrate growth, and then someone asks: “But how does that compare to other companies in our space?”
Until now, there was no good answer. Generic B2B benchmarks from HubSpot or industry reports measure SaaS companies, retail brands, and enterprise tech. They do not measure government contractors competing for federal awards, associations engaging members on policy, or organizations navigating complex procurement cycles.
Your leadership deserves context. Your campaigns deserve fair measurement. And your team deserves to prove that the work is delivering results that matter in your specific market.
That is why we built Arvo.
What Arvo Does
GovCon Performance Benchmarking Built for Your Market
GovCon Marketing Benchmarks
The only benchmarking tool built from real federal and GovCon advertising data. Compare your campaign performance against organizations competing in the same space, for the same contracts, with the same audiences.
Advertising Performance Context
Validate ROI on media buys with benchmarks that reflect your actual market. Know whether your cost-per-lead, engagement rates, and conversion metrics are strong, average, or underperforming relative to your peers.
Competitive Positioning Analysis
Monitor how competitors position themselves: their messaging, content strategy, digital presence, and market signals. See where you lead and where you need to close the gap.
Market Signal Tracking
Track shifts in competitor activity: new hires, contract wins, content themes, partnership announcements, and positioning changes that signal strategic moves.
Executive Reporting
Clear, visual dashboards designed for leadership. Present campaign results with the context your C-suite needs to make confident investment decisions.
Custom Peer Sets
Define your competitive landscape. Arvo benchmarks against the specific organizations you compete with, not a generic industry average that dilutes the data.
How It Works
From “Is That Good?” to “Here Is Exactly Where We Stand.”
Step 1
Define Your Competitive Set
We identify the specific organizations you compete against for contracts, visibility, talent, and market share. No generic industry buckets.
Step 2
Establish Baselines
Arvo measures your current marketing and advertising performance across key metrics, then maps it against your defined peer set.
Step 3
Deliver Context
Your team receives benchmark reports that show exactly how your campaigns perform relative to competitors in your market. Leadership gets the context they need.
Step 4
Identify Opportunities
We surface gaps where competitors are outperforming you and areas where you have a clear advantage to press.
Step 5
Inform Strategy
Benchmark data feeds directly into campaign optimization, budget allocation, and strategic planning. Every decision is grounded in market reality.
Proof / Results
Built from Real Campaign Data
$1B to $5B
Client revenue growth supported by data-driven advertising strategy informed by competitive benchmarks.
Smarter Media Investments
Clients consistently reallocate budget toward higher-performing channels after seeing benchmark data that reveals where their spend delivers above-market returns.
The Origin Story
Arvo was born from a real client need. When clients asked whether their campaign results were good for their market, GovCon-specific benchmarks did not exist. So we built them.
What This Means for You
Arvo is built from real advertising data, real campaign performance, and real competitive intelligence gathered across years of managing media for organizations in your space.
Arvo + ArtForm Agency Services
Benchmarks Are Only Valuable If You Act on Them.
One partner. Intelligence and execution integrated.
Arvo gives you the intelligence: where you stand, where competitors are winning, and where your budget delivers the strongest returns. ArtForm Agency delivers the execution: optimized campaigns, refined messaging, smarter media buys, and continuous performance improvement.
With ArtForm, the team reading your benchmark data is the same team executing your campaigns. Insights become action immediately, without translation loss, delay, or another vendor.
Why Generic Benchmarks Fail You
Your Market Is Not “B2B Average”
| Criteria | Generic Industry Benchmarks | Arvo |
|---|---|---|
| Data source | Broad B2B averages from SaaS, retail, and enterprise tech | Real GovCon and association campaign data |
| Relevance | Measures markets nothing like yours | Measures organizations competing for the same contracts and audiences |
| Peer comparison | Industry-wide averages that dilute signal | Your specific competitive set |
| Actionability | Interesting but not actionable | Directly informs budget allocation and campaign optimization |
| Integration | Standalone report you read quarterly | Connected to your active campaign strategy |
Generic benchmarks tell you how the average B2B company performs. Arvo tells you how YOUR competitors perform.
Who This Is For
Government Contractors
Prove campaign ROI to leadership with benchmarks that reflect the federal market. Know whether your cost-per-opportunity, brand visibility, and pipeline contribution are competitive.
Associations
Measure member engagement, event marketing, and advocacy campaign performance against peer organizations. Demonstrate value to your board with market-specific context.
Commercial Organizations
Benchmark advertising performance against direct competitors. Identify where your spend outperforms and where budget reallocation drives stronger returns.
Marketing Teams
Equip your team with the data to defend budgets, justify investments, and demonstrate that campaigns are delivering above-market results.
FAQ
Questions About Arvo
Arvo is built from real campaign performance data across government contractors, associations, and organizations operating in complex markets. We combine proprietary campaign data with competitive intelligence gathered through digital monitoring, public filings, and market research.
Generic benchmark reports aggregate data across all industries and company sizes. Arvo benchmarks against your specific competitive set in your specific market.
Yes. You select the specific organizations you want to benchmark against. We can also recommend peer sets based on your NAICS codes, contract history, and market positioning.
Benchmark data is updated continuously as new campaign and competitive intelligence data becomes available. Executive reports are delivered monthly, quarterly, or on demand.
No. Arvo is available as a standalone intelligence product. Clients can also combine Arvo benchmarking with ArtForm advertising and media buying services.
Arvo
Stop Guessing. Start Benchmarking Against Your Actual Market.
Your leadership wants context. Your team wants proof. Arvo delivers both: GovCon-specific benchmarks that validate performance and reveal exactly where to invest next.
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