FAQ Schema Just Got Demoted. Here’s What Smart SEO Teams Should Do Next.
FAQ schema was one of those SEO tactics that felt like a tidy win. Add structured data to a page, mark up visible questions and answers, and, done correctly, Google rewarded the page with expanded FAQ dropdowns directly in search results. That era is over. FAQ schema’s rise and fall is a classic SEO story: […]
Is Your Organization Ready for AI Implementation?
AI implementation is often treated as a technology decision when, in reality, it is an organizational one. Unlike traditional software, AI changes how work is performed, how decisions are made, how information flows, and how teams collaborate.
Why Most Companies Fail at AI Adoption
Over the past year, companies have rushed to experiment with AI tools across marketing, operations, analytics, and customer experience. Teams test automation platforms, copilots, chatbots, and more, all hoping to unlock productivity gains, yet after months of experimentation, many leaders reach the same conclusion: AI hasn’t delivered meaningful results.
What GovCon Leaders Should Know from the 2026 Google Public Sector AI Summit
On February 24, 2026, ArtForm attended the Applied Government GeoAI Summit at Carahsoft in Reston, VA, hosted by Woolpert Digital Innovations, Google Public Sector, and Carahsoft. The focus: How Artificial Intelligence (AI) and geospatial technologies are reshaping public-sector operations.
Stop “Optimizing for AI.” Start Understanding AI Visibility.
We need to slow down when someone asks, “How do I rank in AI?” Because the real opportunity isn’t optimizing for AI. It’s understanding AI visibility.
New AI Business Model Signals Shift in SEO, AI & Content Strategy
Why Cloudflare’s Pay-Per-Crawl Model Signals a Major Shift in SEO, AI, and Digital Content Strategy The internet is rapidly evolving, and not just in how humans interact with it. Cloudflare recently introduced new bot management tools, developed to allow better control over how AI and bots scrape and train on your site’s content. The new […]
Google’s AI Mode: How People Are Using AI in Search
How are people searching on AI At Artform we pay close attention to search trends. So it’s no surprise that AI has already become a daily tool for millions of people. A recent study shows that 71.5% of people use AI-powered search engines, with varying levels of frequency. In the past, we kept our search […]
How OpenAI’s Sora Will Transform Video for Marketers
Imagine creating a cinematic masterpiece with just a sentence. How would that change your marketing strategy? OpenAI’s latest breakthrough, Sora, is set to redefine video production, offering marketers an unprecedented tool for storytelling. This cutting-edge text-to-video AI model generates high-quality, realistic videos from textual prompts, turning words into visuals within seconds. With the ability to […]
ChatGPT’s New Search Feature: What It Means for Your SEO
ChatGPT’s New Search Feature: What It Means for Your SEO Strategy ChatGPT now includes a search feature that enables it to pull live information from the web. In the ChatGPT message bar, you’ll notice a new Search icon. When clicked, it opens a dropdown with popular search terms, much like a search engine’s suggestions. With […]
Google’s AI Overviews: What Marketers Need to Know
Google’s AI Overviews: What Marketers Need to Know As Google continues to innovate in the search space, its newly rebranded AI feature, previously known as the Search Generative Experience (SGE), has officially been rolled out as AI Overviews. This change is crucial for marketers, publishers, and website owners because it significantly transforms how search results […]