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Google’s AI Mode: How People Are Using AI in Search
How are people searching on AIAt Artform we pay close attention to search trends. So it's no surprise that AI has already become a daily tool for millions…
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Insights Should Never Be a Fire Drill
Download our Executive Summary Report Template Insights Should Never Be a Fire DrillWritten by: Raitchele Arnell, Director of MarketingPicture this: You have an urgent meeting with the CEO,…
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Attribution Models, UTMs, and Mediums: Myths vs. Facts
Attribution Models, UTMs, and Mediums: Myths vs. FactsWritten by Kalina Totzeva, Digital Strategist at ArtFormIn performance reporting, small technical decisions can have a big impact. Attribution models, UTM…
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A Strategic Playbook for Government Contractors
Navigating Change: A Strategic Playbook for Government Contractors in a Transforming Federal LandscapeWritten by Raitchele Arnell (Director of Marketing at ArtForm) and Laura Falcione (Digital Strategist at ArtForm)Tension…
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Back to the Office, Back to IP Targeting
Back to the Office, Back to IP TargetingIP targeting is stepping back into the spotlight.In a climate marked by uncertainty, structural overhauls, and evolving leadership, precision matters more…
Read MoreSocial Media Breakdown: Choosing the Right Platform for Your Business
Why Social Media Strategy Matters More Than EverIn today’s digital-first world, social media isn’t just a branding tool—it’s a business necessity. Whether you’re a small business owner, a…
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Simple Tips to Improve Your SEO Rankings with AI
https://www.youtube.com/watch?v=-P8qy8XsX1UUnderstanding SEO: The Backbone of Digital VisibilitySearch Engine Optimization (SEO) is the process of optimizing digital content so that it ranks higher on search engine results pages (SERPs).…
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Mastering Social Media Algorithms: Strategies for 2025
https://www.youtube.com/watch?v=ObyI4L8BqPE&t=17sIntroduction: The Growing Significance of Social MediaSocial media is an indispensable tool for businesses looking to engage with their audiences, drive conversions, and enhance brand visibility. As we…
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Government Contractors: Adapting Your Messaging for the New Administration
The federal contracting landscape is shifting once again. With President Trump’s administration rolling back many Diversity, Equity, and Inclusion (DEI) initiatives and eliminating funding for certain consulting, education,…
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What Meta’s Fact-Checking Changes Means for Advertisers
Meta’s decision to allow users to appeal fact-checking decisions directly marks a significant shift in managing misinformation on platforms like Facebook and Instagram. These updates come at a…
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Website Traffic Will Decline in 2025—Here’s What to Do
Website Traffic Will Decline in 2025—Here’s What to Do Why Website Traffic Will Decline SEO Challenges Google’s AI Evolution: Google continues to refine its AI capabilities. Instead of…
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ChatGPT’s New Search Feature: What It Means for Your SEO
ChatGPT’s New Search Feature: What It Means for Your SEO StrategyChatGPT now includes a search feature that enables it to pull live information from the web. In the…
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Navigating the Debate: The Impact and Security of Open Source AI
The rapid development of artificial intelligence (AI) capabilities, especially large language models (LLMs), has sparked global debates. Do open source AI models benefit society by enabling rapid innovation,…
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Google’s AI Overviews: What Marketers Need to Know
Google’s AI Overviews: What Marketers Need to Know As Google continues to innovate in the search space, its newly rebranded AI feature, previously known as the Search Generative…
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Digital Marketing for B2G Companies: A Data-Driven Case
In today’s fast-evolving landscape, businesses in the Business-to-Government (B2G) sector can no longer rely solely on traditional methods such as face-to-face networking and trade shows to secure government…
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AI-Powered Marketing: Amazon, Netflix, and Google’s AI Strategy
The Future of Marketing Is Personal: How Amazon, Netflix, and Google Are Leading the Way with AIIn the rapidly evolving digital landscape, one thing is clear: the future…
Read MoreThe Inside Scoop on CTV: How Consumers are Engaging with CTV Ads and What It Means for Marketers
In today's ever-changing digital world, Connected TV (CTV) has become a crucial player in shaping how consumers engage with content and ads. As marketers, it is vital to…
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Navigating LinkedIn’s Latest Shift: An Advertiser’s Perspective on the End of Lookalike Audiences
In the ever-evolving landscape of digital marketing, staying ahead means embracing change and leveraging new opportunities. LinkedIn, a key platform in our digital toolkit, has announced that it…
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YouTube for the Federal Audience
Insights on how the Federal Audience is consuming media.Introduction In the digital age, YouTube has emerged as a vibrant platform, tailor-made for the evolving habits of federal decision-makers…
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YouTube Optimization – Best practices for SEO
Verify your accountYoutube.com/verify KeywordsFrom Google:Like Google’s search engine, YouTube search strives to surface the most relevant results according to keyword searches. Videos are ranked based on the following factors:How well the title,…
Read MoreThe Power of SEO for Your Video Content
The significance of a robust online presence cannot be overstated, especially in an era where video content exponentially outperforms still images. As our marketing agency expands with the…
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A Step-by-Step Guide to Creating Gated Content in HubSpot
Utilizing gated content is a strategic move in your digital marketing playbook, and HubSpot offers a comprehensive set of tools to make this initiative seamless. In this guide,…
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Beyond the Buzz: A Practical Guide to AI and Marketing
With 26% of organizations using AI for marketing and sales, and a predicted 30% of outgoing marketing messages from large organizations to be AI-generated by 2025, the impact…
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Leveraging Recruitment Branding: A Strategic Approach for Government Sector Marketing
In the marketing realm, the concept of recruitment branding, also known as dual branding, is a key driver of success. This is especially pertinent when marketing to the…
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