Turning Safety Records into a Digital Marketing Asset
Safety: A Missed Opportunity in Construction Marketing In commercial construction, safety is non-negotiable. Every firm tracks it. Every proposal lists it. Every RFI or RFQ asks for it. But too often, safety data gets buried in spreadsheets or locked away in compliance documents. What could be a powerful differentiator ends up as fine print. Here’s […]
MDF Funds 101: How to Stretch Your Marketing Budget
Download Your MDF Funds Checklist Today MDF Funds 101: How to Stretch Your Marketing Budget Most companies are sitting on free money and don’t even know it. We’re talking about Market Development Funds (MDFs)—a strategic, often-overlooked pot of resources that can stretch your marketing budget, drive growth, and boost ROI. At ArtForm, we help companies […]
From Policy to Practice: How the Public Sector Should Use AI Now
From Policy to Practice: How the Public Sector Should Use AI Now Written by Raitchel Arnell, MBA, Director of Marketing The U.S. government has crossed a threshold in AI adoption. In July 2025, the Trump Administration released the AI Action Plan. Just weeks later, the GSA launched USAi.gov, a secure platform where federal agencies can […]
AI in Website Management
AI in Website Management (and How to Keep Your Site from Crashing) Artificial Intelligence is transforming how we manage websites — from personalized content recommendations and chatbots to real-time SEO optimization and predictive analytics. But with innovation comes new risks, especially for businesses running on WordPress or other plugin-heavy platforms. The very tools designed to […]
Insights Should Never Be a Fire Drill
Download our Executive Summary Report Template Insights Should Never Be a Fire Drill Written by: Raitchele Arnell, Director of Marketing Picture this: You have an urgent meeting with the CEO, board members, or key stakeholders. They want hard evidence of progress, outcomes, and impact—fast. In many instances, pulling together compelling, accurate insights at short notice […]
Attribution Models, UTMs, and Mediums: Myths vs. Facts
Attribution Models, UTMs, and Mediums: Myths vs. Facts Written by Kalina Totzeva, Digital Strategist at ArtForm In performance reporting, small technical decisions can have a big impact. Attribution models, UTM parameters, and the way we define “mediums” are often treated as backend details—but they shape how results are interpreted and which actions are prioritized. Getting […]
A Strategic Playbook for Government Contractors
Navigating Change: A Strategic Playbook for Government Contractors in a Transforming Federal Landscape Written by Raitchele Arnell (Director of Marketing at ArtForm) and Laura Falcione (Digital Strategist at ArtForm) Tension and Turbulence in the Federal Ecosystem The federal marketplace is entering an exciting era of transformation. With a new administration in place, government contractors, federal […]
Simple Tips to Improve Your SEO Rankings with AI
https://www.youtube.com/watch?v=-P8qy8XsX1U Understanding SEO: The Backbone of Digital Visibility Search Engine Optimization (SEO) is the process of optimizing digital content so that it ranks higher on search engine results pages (SERPs). The goal is simple—visibility. However, achieving this visibility is an intricate dance between content relevance, keyword strategy, and search engine algorithms. The digital landscape is […]
Mastering Social Media Algorithms: Strategies for 2025
https://www.youtube.com/watch?v=ObyI4L8BqPE&t=17s Introduction: The Growing Significance of Social Media Social media is an indispensable tool for businesses looking to engage with their audiences, drive conversions, and enhance brand visibility. As we move into 2025 and beyond, understanding and leveraging social media algorithms is crucial for businesses striving to remain competitive. Each platform operates under a unique […]
Email Nuture Campaign Template
Email nurture campaigns are a cornerstone of effective digital marketing, strategically guiding potential customers down the funnel with personalized content that resonates with their unique needs and interests. A well-crafted email nurture campaign can bolster client relationships, enhance brand awareness, and drive conversions. In this blog post, we’ll share an adaptable Email Nurture Campaign Template […]
