Marketing & Advertising
Reach your audience with the right messaging and increase your marketing ROI.
This time everyone will say, “It was worth it.”
Leaders fear failed digital marketing and advertising campaigns; these failures are often felt more deeply in niche industries like GovCon, federal agencies, associations, and nonprofits.
Lots of time and energy are spent on marketing, but it doesn’t always reach the right audience.
Your marketing should be targeting the right audience and we can help you accomplish that.
There are two keys to reaching this moment.
Niche Marketing Key #1
The Blending of Data and Creativity
We can’t say this enough. This combination is essential for mastering the art form of niche digital marketing.
The Art
Creative marketing tactics and innovation are the keys to reaching highly-specific audiences and making sure your voice is heard!
The Form
Creative content and tactics put you in the spotlight, but well-researched data makes sure you’re actually in the right place and tells us if your targets like what you’re saying.
Niche Marketing Key #2
A Strong Foundation
You create a successful advertising campaign by doing research, SEO analysis, and optimizing your website.
Digital Marketing Services at ArtForm
ArtForm builds custom strategies designed to reach your audience. Retainers are built from services like . . .
Ongoing research and strategy development.
Ongoing SEO management and support.
- Tracking of target keyword rankings and recommended content
- Local Listings management
Website maintenance & management
- Website user experience improvements (i.e. A/B testing of CTAs and images)
- Conversion rate optimization
Marketing and Advertising
- Ad campaign management and content creation
- Ad landing pages
- Email marketing
- Graphic design
- Social media management
- Social listening
- Blog Content
- Editorial / Content Calendar development based on research of keywords/trending industry topics
Analytics Reporting
- Google Analytics review and reporting
- Custom Google Analytics Dashboards with conversion and event tracking