Government Services

ArtForm is a digital transformation company focused on results. We use the power of strategy, creative and data science to improve digital experiences for a better ROI.

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Our Core Competencies

Consulting & Training

Website Design & Branding

Strategic Outreach

Data Analytics & Insights

What sets Artform apart

Reaching niche audiences defies marketing and advertising cookie-cutter formulas and the “tried and true.” Every online goal requires a new, custom strategy to avoid wasting time and money on campaigns, and the power of these strategies depend on these two things working together.

  • Highly qualified, experienced subject matter experts hand-picked to meet the client’s needs
  • Google Partners – Certified in Google Ads, Analytics and Search Console
  • Multiple Marketing certifications
  • Continued education to keep up with evolving technologies and algorithms
  • ECD Security Clearance
  • 20 years of successful past performance

Past Performance

“The team at ArtForm are incredible. Their insights are spot on and their attention to detail and service makes them the best in the business. The growth we have seen from their guidance has transformed our marketing and communications.” – BBB National Programs 

September 2021 – Present

  • Marketing and outreach strategy
  • Communication planning
  • Target Audience Research

2018 – 2020

  • Event Promotion

  • Digital advertising

2018-2019

Office of Facility Management

  • Marketing and outreach strategy
  • Communication planning
  • Target Audience Research

What our clients say

Leaders’ dreams are haunted by failed digital marketing and advertising campaigns, especially for niche audiences like GovCon, federal agencies, associations, and nonprofits. 

All too often, it feels like a tremendous amount of time and energy is being spent on the efforts only to feel a lack of traction in campaigns. Nothing feels worse than realizing all of the hard work being done to reach your audience has gone unseen.

That’s why we focus on supporting digital marketing for niche audiences. Your campaigns deserve to end in celebration and champagne and deliver a deep sense of accomplishment.

There are two keys to reaching this moment.  

Niche Marketing Key #1 | The Blending of Data and Creativity

Discovering what is knowable and distilling it into actionable insights.

The Art

Creative marketing tactics and innovation are the keys to reaching highly-specific audiences and making sure your voice is heard!

The Form

Creative content and tactics put you in the spotlight, but well-researched data makes sure you’re actually in the right place and tells us if your targets like what you’re saying.

Focused Marketing Key #2 | A Strong Foundation 

You may have noticed in our list of services how Marketing and Advertising are fourth in a list of five categories. This is how you gain traction, by carefully building a foundation for your campaigns through careful research, methodical SEO, and a website optimized for earning trust and selling your solution to the people who need it.

Digital Marketing Services at ArtForm

ArtForm builds custom strategies designed to reach your unique audience. Retainers are build from services like . . . 

Ongoing research and strategy development.

Ongoing SEO management and support.

  • Tracking of target keyword rankings and recommended content
  • Local Listings management

Website maintenance & management

  • Website user experience (UX) improvements including A/B testing of CTAs and images 
  • Conversion rate optimization (CRO)

Marketing and Advertising

  • Ad campaign management and content creation
  • Ad landing pages
  • Email marketing
  • Graphic design
  • Social media management
  • Social listening
  • Blog Content
  • Editorial / Content Calendar development based on research of keywords/trending industry topics

Analytics Reporting

  • Google Analytics review and reporting
  • Custom Google Analytics Dashboards with conversion and event tracking

Our Clients

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5
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Comprehensive Digital Advertising Services

Our team gets really invested (and one might say obsessed) about making sure your campaign budgets are well spent. We get just as excited (and again, obsessed) about seeing your conversion costs optimize as you do! We work towards moments where we can all celebrate your growth and success together. 

Everything needed to manage your campaigns is covered, including . . . 

  • Keyword Research – We know keywords for reaching your niche audience.
  • Campaign Briefs – Based on your specific goals, objectives, and KPIs, we identify the best ad platforms for your organization and provide forecasted results.
  • Variant Testing – We test audience-specific ad copy and visuals and then refine them to optimize your campaigns.
  • Landing Pages – We advise on your ad landing pages to optimize UX (User Experience) and CRO (Conversion Rate Optimization).
  • Ongoing Monitoring & Optimization – We monitor ads on a weekly basis and adjust the spend based on each ad’s performance.

     

Comprehensive Reporting – We provide a wrap report at the end of every campaign that takes a deeper dive into its performance. It also includes key takeaways and recommendations for continued improvement.

Do you know what SEO keywords your website is ranking for?
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Certifications

Automation & Workflows

Advertising