How to set up GA4

How to Set Up GA4

With Google’s Universal Analytics (UA) sun setting on July 1, 2023, we recommend you set up and run GA4 Analytics now – in parallel with UA. This will give you an opportunity to experience the difference in the data collection first hand, compare reporting and set up custom dashboards that fit your organization’s online goals.  […]

Earned Media

cropped view of two radio hosts recording podcast in broadcasting studio

Earned media is the equivalent of online word of mouth and is the vehicle that drives traffic, engagement and sentiment around your content. Garner earned media through excellent SEO tactics, relationships with journalist, writing press releases and creating shareable, engaging content on your social channels. Hone the effective content strategies by monitoring analytic data to […]

Tips on how to reach your government audience

Janet Waring, CEO of ArtForm Business Solutions, soon-to-be ArtForm Agency, joined host Mark Amtower on this week’s Amtower Off Center for a discussion on reaching your government audience and developing and sharing content. Topics discussed include: Tips for content development Parsing your data for good topics Knowing not simply who the audience is, but where […]

How to find your government audience

Government audience buying

Our founder and CEO, Janet Waring, sat down with The Pulse of GovCon to talk about how to find your government audience online. The following article appeared in The Pulse of GovCon on April 1, 2021. One of the most frustrating things in Government Contracting is a vendor’s inability to identify, contact, and connect with […]

Podcast: The Importance Of Data and Analytics In SEO

SEO Poscast

ArtForm Co-founder, Janet Waring, was a recent guest on Joe Ennis’ podcast series, Elevator Pitch. This was particularly fun and meaningful time for Janet as Joe is one her son’s good friends. Janet commented, “It’s amazing to have watched these kids grow up and now see them adulting and thriving in their careers. I was […]

JANET MATTHEWS WARING accepted into Forbes Business Development Council

Press Release and Member Distribution JANET MATTHEWS WARING accepted into Forbes Business Development Council  Forbes Business Development Council Is an Invitation-Only Community for Senior-Level Sales and Business Development Executives March 1, 2019, Rockville, MD—Janet Waring, CEO of ArtForm Business Solutions (ArtForm BSI), a digital marketing and communications company based in Rockville, has been accepted into […]

Becoming a Brand People Trust

woman at her computer outside, late evening

ArtForm Business Solutions CEO, Janet Waring, reveals three ‘must-haves’ for attaining brand loyalty.   Read the original article on Forbes


Establishing your company as a thought leader is a smart way to build your brand. But it’s not easy to do. ArtForm Business Solutions CEO Janet Waring offers nine tips on getting it right.  Read the original article on Government Marketing University