How to set up GA4
With Google’s Universal Analytics (UA) sun setting on July 1, 2023, we recommend you set up and run GA4 Analytics now – in parallel with UA. This will give you an opportunity to experience the difference in the data collection first hand, compare reporting and set up custom dashboards that fit your organization’s online goals. […]
Earned Media
Earned media is the equivalent of online word of mouth and is the vehicle that drives traffic, engagement and sentiment around your content. Garner earned media through excellent SEO tactics, relationships with journalist, writing press releases and creating shareable, engaging content on your social channels. Hone the effective content strategies by monitoring analytic data to […]
Tips on how to reach your government audience
Janet Waring, CEO of ArtForm Business Solutions, soon-to-be ArtForm Agency, joined host Mark Amtower on this week’s Amtower Off Center for a discussion on reaching your government audience and developing and sharing content. Topics discussed include: Tips for content development Parsing your data for good topics Knowing not simply who the audience is, but where […]
How to find your government audience
Our founder and CEO, Janet Waring, sat down with The Pulse of GovCon to talk about how to find your government audience online. The following article appeared in The Pulse of GovCon on April 1, 2021. One of the most frustrating things in Government Contracting is a vendor’s inability to identify, contact, and connect with […]
Podcast: The Importance Of Data and Analytics In SEO
ArtForm Co-founder, Janet Waring, was a recent guest on Joe Ennis’ podcast series, Elevator Pitch. This was particularly fun and meaningful time for Janet as Joe is one her son’s good friends. Janet commented, “It’s amazing to have watched these kids grow up and now see them adulting and thriving in their careers. I was […]
Critical Questions When Committing to a New Biz Dev Partnership
ArtForm Business Solution’s CEO, Janet Waring, weighs in on the 15 questions business development leaders should ask before committing to a partnership with another company. Read the original article on Forbes
JANET MATTHEWS WARING accepted into Forbes Business Development Council
Press Release and Member Distribution JANET MATTHEWS WARING accepted into Forbes Business Development Council Forbes Business Development Council Is an Invitation-Only Community for Senior-Level Sales and Business Development Executives March 1, 2019, Rockville, MD—Janet Waring, CEO of ArtForm Business Solutions (ArtForm BSI), a digital marketing and communications company based in Rockville, has been accepted into […]
Becoming a Brand People Trust
ArtForm Business Solutions CEO, Janet Waring, reveals three ‘must-haves’ for attaining brand loyalty. Read the original article on Forbes
Common Mistakes New Entrepreneurs Make When Developing A Business Plan
“Don’t discount competitive research,” says ArtForm Business Solutions CEO Janet Waring as she and the Forbes Business Development Council recommend avoiding these 11 mistakes when writing a business plan. Read the original article on Forbes
TIPS FOR WRITING AND PROMOTING THOUGHT LEADERSHIP PIECES
Establishing your company as a thought leader is a smart way to build your brand. But it’s not easy to do. ArtForm Business Solutions CEO Janet Waring offers nine tips on getting it right. Read the original article on Government Marketing University
