How Marketers Win in 2026
The Marketing Reset For decades, marketers measure performance through rankings, sessions, impressions, bounce rates, etc. But those metrics don’t mean what they used to. In 2026, the most successful marketers won’t be those chasing vanity metrics. They’ll be the ones fluent in visibility language: the ability to measure reputation, relevance, and recognition across human and […]
Video Marketing in Government Contracting
Video Marketing in Government Contracting Written by Laura Falcione and Kalina Totzeva (Digital Strategists at ArtForm) The Power of Video In the complex and highly competitive world of government contracting, differentiation is not optional—it’s essential. Video marketing has emerged as one of the most effective ways to break through the noise and capture attention. The […]
Back to the Office, Back to IP Targeting
Back to the Office, Back to IP Targeting IP targeting is stepping back into the spotlight. In a climate marked by uncertainty, structural overhauls, and evolving leadership, precision matters more than ever. Agencies and employees are navigating new norms, forcing marketers to rely on broader audience segmentation. IP targeting is once again a powerful tool […]
How Do You Optimize a Video?
(Unlock video SEO success—download ArtForm’s Ultimate Video SEO Checklist) You might be creating amazing videos but unless it’s optimized, visibility and performance will plummet. Standing out from the competition demands more than just creativity. Optimizing video content for search engines is the key to ensuring visibility, engagement, and long-term growth. Yes, many of the […]
What Meta’s Fact-Checking Changes Means for Advertisers
Meta’s decision to allow users to appeal fact-checking decisions directly marks a significant shift in managing misinformation on platforms like Facebook and Instagram. These updates come at a time when public trust in digital platforms and content is under scrutiny. For those in Marketing and Advertising, this evolution goes beyond policy adjustments—it’s about navigating a […]
Website Traffic Will Decline in 2025—Here’s What to Do
Website Traffic Will Decline in 2025—Here’s What to Do Why Website Traffic Will Decline SEO Challenges Google’s AI Evolution: Google continues to refine its AI capabilities. Instead of redirecting users to external websites, Google’s AI Overviews now retain them on its platform by providing instant answers, summarized insights, and interactive features. This change reduces organic […]
How OpenAI’s Sora Will Transform Video for Marketers
Imagine creating a cinematic masterpiece with just a sentence. How would that change your marketing strategy? OpenAI’s latest breakthrough, Sora, is set to redefine video production, offering marketers an unprecedented tool for storytelling. This cutting-edge text-to-video AI model generates high-quality, realistic videos from textual prompts, turning words into visuals within seconds. With the ability to […]
The New Era of Media and Ads: Podcasts and Digital Platforms
The way people consume content is undergoing a massive transformation, and the latest election cycle provides a clear lens into this shift. Traditional media is no longer the dominant force it once was. Platforms like podcasts, TikTok, and Substack are reshaping how people engage with information—and this has major implications for advertisers and marketers. For […]
Navigating the Debate: The Impact and Security of Open Source AI
The rapid development of artificial intelligence (AI) capabilities, especially large language models (LLMs), has sparked global debates. Do open source AI models benefit society by enabling rapid innovation, or do they pose security risks by allowing adversaries to misuse these technologies? Learning from Open Source Software (OSS) Fortunately, AI developers can draw lessons from the […]
Google’s AI Overviews: What Marketers Need to Know
Google’s AI Overviews: What Marketers Need to Know As Google continues to innovate in the search space, its newly rebranded AI feature, previously known as the Search Generative Experience (SGE), has officially been rolled out as AI Overviews. This change is crucial for marketers, publishers, and website owners because it significantly transforms how search results […]
