Mastering Social Media Algorithms: Strategies for 2025
https://www.youtube.com/watch?v=ObyI4L8BqPE&t=17s Introduction: The Growing Significance of Social Media Social media is an indispensable tool for businesses looking to engage with their audiences, drive conversions, and enhance brand visibility. As we move into 2025 and beyond, understanding and leveraging social media algorithms is crucial for businesses striving to remain competitive. Each platform operates under a unique […]
How Do You Optimize a Video?
(Unlock video SEO success—download ArtForm’s Ultimate Video SEO Checklist) You might be creating amazing videos but unless it’s optimized, visibility and performance will plummet. Standing out from the competition demands more than just creativity. Optimizing video content for search engines is the key to ensuring visibility, engagement, and long-term growth. Yes, many of the […]
What Meta’s Fact-Checking Changes Means for Advertisers
Meta’s decision to allow users to appeal fact-checking decisions directly marks a significant shift in managing misinformation on platforms like Facebook and Instagram. These updates come at a time when public trust in digital platforms and content is under scrutiny. For those in Marketing and Advertising, this evolution goes beyond policy adjustments—it’s about navigating a […]
Website Traffic Will Decline in 2025—Here’s What to Do
Website Traffic Will Decline in 2025—Here’s What to Do Why Website Traffic Will Decline SEO Challenges Google’s AI Evolution: Google continues to refine its AI capabilities. Instead of redirecting users to external websites, Google’s AI Overviews now retain them on its platform by providing instant answers, summarized insights, and interactive features. This change reduces organic […]
How OpenAI’s Sora Will Transform Video for Marketers
Imagine creating a cinematic masterpiece with just a sentence. How would that change your marketing strategy? OpenAI’s latest breakthrough, Sora, is set to redefine video production, offering marketers an unprecedented tool for storytelling. This cutting-edge text-to-video AI model generates high-quality, realistic videos from textual prompts, turning words into visuals within seconds. With the ability to […]
The New Era of Media and Ads: Podcasts and Digital Platforms
The way people consume content is undergoing a massive transformation, and the latest election cycle provides a clear lens into this shift. Traditional media is no longer the dominant force it once was. Platforms like podcasts, TikTok, and Substack are reshaping how people engage with information—and this has major implications for advertisers and marketers. For […]
Navigating the Debate: The Impact and Security of Open Source AI
The rapid development of artificial intelligence (AI) capabilities, especially large language models (LLMs), has sparked global debates. Do open source AI models benefit society by enabling rapid innovation, or do they pose security risks by allowing adversaries to misuse these technologies? Learning from Open Source Software (OSS) Fortunately, AI developers can draw lessons from the […]
Google’s AI Overviews: What Marketers Need to Know
Google’s AI Overviews: What Marketers Need to Know As Google continues to innovate in the search space, its newly rebranded AI feature, previously known as the Search Generative Experience (SGE), has officially been rolled out as AI Overviews. This change is crucial for marketers, publishers, and website owners because it significantly transforms how search results […]
