Insights Should Never Be a Fire Drill
Download our Executive Summary Report Template Insights Should Never Be a Fire Drill Written by: Raitchele Arnell, Director of Marketing Picture this: You have an urgent meeting with the CEO, board members, or key stakeholders. They want hard evidence of progress, outcomes, and impact—fast. In many instances, pulling together compelling, accurate insights at short notice […]
Attribution Models, UTMs, and Mediums: Myths vs. Facts
Attribution Models, UTMs, and Mediums: Myths vs. Facts Written by Kalina Totzeva, Digital Strategist at ArtForm In performance reporting, small technical decisions can have a big impact. Attribution models, UTM parameters, and the way we define “mediums” are often treated as backend details—but they shape how results are interpreted and which actions are prioritized. Getting […]
Video Marketing in Government Contracting
Video Marketing in Government Contracting Written by Laura Falcione and Kalina Totzeva (Digital Strategists at ArtForm) The Power of Video In the complex and highly competitive world of government contracting, differentiation is not optional—it’s essential. Video marketing has emerged as one of the most effective ways to break through the noise and capture attention. The […]
A Strategic Playbook for Government Contractors
Navigating Change: A Strategic Playbook for Government Contractors in a Transforming Federal Landscape Written by Raitchele Arnell (Director of Marketing at ArtForm) and Laura Falcione (Digital Strategist at ArtForm) Tension and Turbulence in the Federal Ecosystem The federal marketplace is entering an exciting era of transformation. With a new administration in place, government contractors, federal […]
Back to the Office, Back to IP Targeting
Back to the Office, Back to IP Targeting IP targeting is stepping back into the spotlight. In a climate marked by uncertainty, structural overhauls, and evolving leadership, precision matters more than ever. Agencies and employees are navigating new norms, forcing marketers to rely on broader audience segmentation. IP targeting is once again a powerful tool […]
Simple Tips to Improve Your SEO Rankings with AI
https://www.youtube.com/watch?v=-P8qy8XsX1U Understanding SEO: The Backbone of Digital Visibility Search Engine Optimization (SEO) is the process of optimizing digital content so that it ranks higher on search engine results pages (SERPs). The goal is simple—visibility. However, achieving this visibility is an intricate dance between content relevance, keyword strategy, and search engine algorithms. The digital landscape is […]
Mastering Social Media Algorithms: Strategies for 2025
https://www.youtube.com/watch?v=ObyI4L8BqPE&t=17s Introduction: The Growing Significance of Social Media Social media is an indispensable tool for businesses looking to engage with their audiences, drive conversions, and enhance brand visibility. As we move into 2025 and beyond, understanding and leveraging social media algorithms is crucial for businesses striving to remain competitive. Each platform operates under a unique […]
How Do You Optimize a Video?
(Unlock video SEO success—download ArtForm’s Ultimate Video SEO Checklist) You might be creating amazing videos but unless it’s optimized, visibility and performance will plummet. Standing out from the competition demands more than just creativity. Optimizing video content for search engines is the key to ensuring visibility, engagement, and long-term growth. Yes, many of the […]
What Meta’s Fact-Checking Changes Means for Advertisers
Meta’s decision to allow users to appeal fact-checking decisions directly marks a significant shift in managing misinformation on platforms like Facebook and Instagram. These updates come at a time when public trust in digital platforms and content is under scrutiny. For those in Marketing and Advertising, this evolution goes beyond policy adjustments—it’s about navigating a […]
Website Traffic Will Decline in 2025—Here’s What to Do
Website Traffic Will Decline in 2025—Here’s What to Do Why Website Traffic Will Decline SEO Challenges Google’s AI Evolution: Google continues to refine its AI capabilities. Instead of redirecting users to external websites, Google’s AI Overviews now retain them on its platform by providing instant answers, summarized insights, and interactive features. This change reduces organic […]
