Back to the Office, Back to IP Targeting
Back to the Office, Back to IP Targeting IP targeting is stepping back into the spotlight. In a climate marked by uncertainty, structural overhauls, and evolving leadership, precision matters more than ever. Agencies and employees are navigating new norms, forcing marketers to rely on broader audience segmentation. IP targeting is once again a powerful tool […]
What Meta’s Fact-Checking Changes Means for Advertisers
Meta’s decision to allow users to appeal fact-checking decisions directly marks a significant shift in managing misinformation on platforms like Facebook and Instagram. These updates come at a time when public trust in digital platforms and content is under scrutiny. For those in Marketing and Advertising, this evolution goes beyond policy adjustments—it’s about navigating a […]
