Video Marketing in Government Contracting
Video Marketing in Government Contracting Written by Laura Falcione and Kalina Totzeva (Digital Strategists at ArtForm) The Power of Video In the complex and highly competitive world of government contracting, differentiation is not optional—it’s essential. Video marketing has emerged as one of the most effective ways to break through the noise and capture attention. The […]
A Strategic Playbook for Government Contractors
Navigating Change: A Strategic Playbook for Government Contractors in a Transforming Federal Landscape Written by Raitchele Arnell (Director of Marketing at ArtForm) and Laura Falcione (Digital Strategist at ArtForm) Tension and Turbulence in the Federal Ecosystem The federal marketplace is entering an exciting era of transformation. With a new administration in place, government contractors, federal […]
Government Contractors: Adapting Your Messaging for the New Administration
The federal contracting landscape is shifting once again. With President Trump’s administration rolling back many Diversity, Equity, and Inclusion (DEI) initiatives and eliminating funding for certain consulting, education, and climate-related services, government contractors need to ensure their messaging aligns with current federal priorities. If your company has proudly emphasized DEI, sustainability, or workforce culture in […]
