Search Is Fragmenting: Why AI Visibility Matters More Than Ever
Recent research analyzing search behavior across dozens of high-traffic websites confirms something many marketers are already sensing: Google is still massive, but it is no longer the only meaningful starting point for discovery. Search now happens inside: YouTube LinkedIn Reddit Amazon Marketplaces Industry directories AI tools In other words, discovery has decentralized. Organic traffic is […]
How to Hit the Ground Running in 2026 With Your Marketing Strategy
For B2B and government contracting organizations, strong marketing performance in 2026 will not start in January. It will be determined by the decisions made well before the new year begins. In industries defined by long sales cycles, complex stakeholders, and trust-based buying, momentum matters. At ArtForm, we consistently see that the organizations that perform best […]
MDF Funds 101: How to Stretch Your Marketing Budget
Download Your MDF Funds Checklist Today MDF Funds 101: How to Stretch Your Marketing Budget Most companies are sitting on free money and don’t even know it. We’re talking about Market Development Funds (MDFs)—a strategic, often-overlooked pot of resources that can stretch your marketing budget, drive growth, and boost ROI. At ArtForm, we help companies […]
From Policy to Practice: How the Public Sector Should Use AI Now
From Policy to Practice: How the Public Sector Should Use AI Now Written by Raitchel Arnell, MBA, Director of Marketing The U.S. government has crossed a threshold in AI adoption. In July 2025, the Trump Administration released the AI Action Plan. Just weeks later, the GSA launched USAi.gov, a secure platform where federal agencies can […]
Video Marketing in Government Contracting
Video Marketing in Government Contracting Written by Laura Falcione and Kalina Totzeva (Digital Strategists at ArtForm) The Power of Video In the complex and highly competitive world of government contracting, differentiation is not optional—it’s essential. Video marketing has emerged as one of the most effective ways to break through the noise and capture attention. The […]
A Strategic Playbook for Government Contractors
Navigating Change: A Strategic Playbook for Government Contractors in a Transforming Federal Landscape Written by Raitchele Arnell (Director of Marketing at ArtForm) and Laura Falcione (Digital Strategist at ArtForm) Tension and Turbulence in the Federal Ecosystem The federal marketplace is entering an exciting era of transformation. With a new administration in place, government contractors, federal […]
