Navigating LinkedIn’s Latest Shift: An Advertiser’s Perspective on the End of Lookalike Audiences
In the ever-evolving landscape of digital marketing, staying ahead means embracing change and leveraging new opportunities. LinkedIn, a key platform in our digital toolkit, has announced that it will sunset its lookalike audiences feature in Campaign Manager by February 29, 2024. This move marks a significant shift in audience targeting tactics, and it’s crucial for […]
Generate more leads from your website using CRO!
If you lead a horse to water, you gotta make him drink! ArtForm Business Solutions CEO Janet Waring explains how to get get more from SEO with CRO. Read the original article on LinkedIn
6 Key Components that Drive Traffic and Conversions
A website is a must for businesses in today’s online world. It goes beyond simply providing credibility and legitimacy (although, to that point, some insurance companies will not even issue business insurance without one!) but your website can be a lot more than a business card or brochure. Done right, your website can, and should, […]
