Insights Should Never Be a Fire Drill
Download our Executive Summary Report Template Insights Should Never Be a Fire Drill Written by: Raitchele Arnell, Director of Marketing Picture this: You have an urgent meeting with the CEO, board members, or key stakeholders. They want hard evidence of progress, outcomes, and impact—fast. In many instances, pulling together compelling, accurate insights at short notice […]
Attribution Models, UTMs, and Mediums: Myths vs. Facts
Attribution Models, UTMs, and Mediums: Myths vs. Facts Written by Kalina Totzeva, Digital Strategist at ArtForm In performance reporting, small technical decisions can have a big impact. Attribution models, UTM parameters, and the way we define “mediums” are often treated as backend details—but they shape how results are interpreted and which actions are prioritized. Getting […]
