FY25 Close: 10 GovCon Marketing Takeaways & FY26 Outlook
As FY25 moves into its final stretch, government contractors are already planning for FY26. The federal buying cycle, evolving procurement trends, and accelerated digital transformation are all shaping how agencies engage with industry partners. For senior leaders, this is the perfect moment to evaluate what worked, what shifted, and what’s coming next. Below are the […]
Turning Safety Records into a Digital Marketing Asset
Safety: A Missed Opportunity in Construction Marketing In commercial construction, safety is non-negotiable. Every firm tracks it. Every proposal lists it. Every RFI or RFQ asks for it. But too often, safety data gets buried in spreadsheets or locked away in compliance documents. What could be a powerful differentiator ends up as fine print. Here’s […]
A Strategic Playbook for Government Contractors
Navigating Change: A Strategic Playbook for Government Contractors in a Transforming Federal Landscape Written by Raitchele Arnell (Director of Marketing at ArtForm) and Laura Falcione (Digital Strategist at ArtForm) Tension and Turbulence in the Federal Ecosystem The federal marketplace is entering an exciting era of transformation. With a new administration in place, government contractors, federal […]
Back to the Office, Back to IP Targeting
Back to the Office, Back to IP Targeting IP targeting is stepping back into the spotlight. In a climate marked by uncertainty, structural overhauls, and evolving leadership, precision matters more than ever. Agencies and employees are navigating new norms, forcing marketers to rely on broader audience segmentation. IP targeting is once again a powerful tool […]
Mastering Social Media Algorithms: Strategies for 2025
https://www.youtube.com/watch?v=ObyI4L8BqPE&t=17s Introduction: The Growing Significance of Social Media Social media is an indispensable tool for businesses looking to engage with their audiences, drive conversions, and enhance brand visibility. As we move into 2025 and beyond, understanding and leveraging social media algorithms is crucial for businesses striving to remain competitive. Each platform operates under a unique […]
What Meta’s Fact-Checking Changes Means for Advertisers
Meta’s decision to allow users to appeal fact-checking decisions directly marks a significant shift in managing misinformation on platforms like Facebook and Instagram. These updates come at a time when public trust in digital platforms and content is under scrutiny. For those in Marketing and Advertising, this evolution goes beyond policy adjustments—it’s about navigating a […]
