Search Engine Optimization (SEO)
“Ugh. Can’t we just skip SEO?”
We get it. Few aspects of digital marketing are more overwhelming to organizations than SEO. It’s a granular, technical exercise which causes many leaders to throw their hands in the air and move on, but SEO isn’t merely an add-on or a “nice to have” option. It is . . .
Foundational
The data gleaned from SEO research and management informs all of your digital marketing tactics, especially when reaching niche audiences.
Integrated
Organic SEO and paid advertising are connected. The effectiveness of your SEO strategy is directly tied to the costs and effectiveness of your paid ads.
Existential
Many marketing tactics can succeed within a range of effectiveness, but SEO tends to be a pass/fail endeavor. Mistakes can be incredibly costly and punitive.
Master the Art Form of SEO
ArtForm Agency doesn’t just do the SEO work for you. Along the way, we empower your team to understand SEO in general and the strategic approach needed to reach your target audience.
Art Form’s SEO services are focused on four strategic pillars.
1 | Technical SEO
How “crawlable” is your website? This pillar assesses and addresses any technical errors that may be inhibiting your site’s ranking performance. Services here include: speed tests, spam scores, and mobile use optimization.
2 | On-site SEO
This is similar to technical SEO, but focused more on your user’s experience – a key ranking factor for search engines. This pillar includes keyword research, CTA development, and making sure meta descriptions and URLs are tailored to support your SEO strategy.
3 | Content
Why should a prospect engage with your website? Keyword-rich content is only the tip of the iceberg in an SEO strategy. Content is what builds the traffic which algorithms label as “trustworthy” and can result in increased rankings.
4 | Off-site SEO
Link building is still incredibly effective, so the art of discovering and implementing reputable linking opportunities is a foundational step to increasing your website’s SEO.
