FAQ Schema Just Got Demoted. Here’s What Smart SEO Teams Should Do Next.
FAQ schema was one of those SEO tactics that felt like a tidy win. Add structured data to a page, mark up visible questions and answers, and, done correctly, Google rewarded the page with expanded FAQ dropdowns directly in search results. That era is over. FAQ schema’s rise and fall is a classic SEO story: […]
Stop “Optimizing for AI.” Start Understanding AI Visibility.
We need to slow down when someone asks, “How do I rank in AI?” Because the real opportunity isn’t optimizing for AI. It’s understanding AI visibility.