Attribution Models, UTMs, and Mediums: Myths vs. Facts
Attribution Models, UTMs, and Mediums: Myths vs. Facts Written by Kalina Totzeva, Digital Strategist at ArtForm In performance reporting, small technical decisions can have a big impact. Attribution models, UTM parameters, and the way we define “mediums” are often treated as backend details—but they shape how results are interpreted and which actions are prioritized. Getting […]
