FAQ Schema Just Got Demoted. Here’s What Smart SEO Teams Should Do Next.
FAQ schema was one of those SEO tactics that felt like a tidy win. Add structured data to a page, mark up visible questions and answers, and, done correctly, Google rewarded the page with expanded FAQ dropdowns directly in search results. That era is over. FAQ schema’s rise and fall is a classic SEO story: […]
What GovCon Leaders Should Know from the 2026 Google Public Sector AI Summit
On February 24, 2026, ArtForm attended the Applied Government GeoAI Summit at Carahsoft in Reston, VA, hosted by Woolpert Digital Innovations, Google Public Sector, and Carahsoft. The focus: How Artificial Intelligence (AI) and geospatial technologies are reshaping public-sector operations.
Stop “Optimizing for AI.” Start Understanding AI Visibility.
We need to slow down when someone asks, “How do I rank in AI?” Because the real opportunity isn’t optimizing for AI. It’s understanding AI visibility.
Q1 GovCon Marketing Checklist
A strong start to the year sets the foundation for everything that follows, especially in B2B and government contracting environments defined by long sales cycles and complex buying decisions. The Q1 GovCon Marketing Checklist was created to help organizations focus early on what matters most, clear business driven objectives, strong positioning and messaging, aligned teams, […]
How to Hit the Ground Running in 2026 With Your Marketing Strategy
For B2B and government contracting organizations, strong marketing performance in 2026 will not start in January. It will be determined by the decisions made well before the new year begins. In industries defined by long sales cycles, complex stakeholders, and trust-based buying, momentum matters. At ArtForm, we consistently see that the organizations that perform best […]