About Us
Digital marketing seems simple–find the right audience and deliver your message.
But the reality? Endless platforms, countless strategies, and constant change make it overwhelming. Just when you think you’ve figured it out…the rules shift again.
Everything. Keeps. Changing.
Reaching niche audiences adds another layer of complexity–without the right strategy, you risk wasting time, money and still remaining unseen.
Cracking the digital marketing code is tough– but we thrive on the challenge.
That’s why we help government agencies and organizations reach hard to find audiences and make their message stand out.
Niche digital marketing is both an art and a science.
The art is creativity, crafting innovative strategies to reach the right people. The form is data-ensuring accuracy and impact. One without the other? A wasted effort.
We’ve learned this firsthand. Artform started in 1998 as a specialty print shop and evolved alongside the internet, mastering digital marketing along the way.
Artform is a trusted leader in niche marketing, helping government contractors, federal agencies, associations, and nonprofits cut through the noise.
Our team leads workshops and contributes to top industry forums like The Forbes Business Development Council, Grow with Google, and Government Marketing University.
Ready to reach your audience? Schedule a call and get a free SEO report to kickstart the conversation.
The digital landscape is constantly shifting, but with the right strategy, you can stand out, earn trust, and make an impact. We’re here to help.
Meet the Leadership Team
A natural relationship builder and business accelerator, Janet Waring is a strategic marketing executive with a focus on solutions and brand cultivation. Janet has more than 25 years of business development and marketing experience and creates dynamic campaigns that generate results, surpass expectations, and positively impact client revenue. She is a strategic consultant and known as a subject matter expert in data driven marketing strategies, audience research and product positioning.
A purveyor of client confidence and trust, Janet is widely recognized for her ability to gain actionable insights from marketing analytics, identify additional revenue streams and untapped audiences. Janet emphasizes relationship building, ensuring her ability to serve as a strategic consultant and guiding partner for her clients, including government contractors, non-profits, associations and health industry organizations.
Not only has Janet cultivated her entrepreneurial talents into establishing ArtForm over 20 years ago, she also has contributed to the growth and success of many businesses doubling their revenue and staff in size during her tenure. Janet leads with the core competencies of a Chief Revenue Officer and has the abilities of a Creative Marketing Officer which provides any team she’s working with a layered approach that generates impressive results.
Janet has enjoyed working with clients large and small in a wide variety of industries including United States Chamber of Commerce, The Smithsonian Institute, The Organization of Autism Research, Association of Accessible Medicines, ASYMCA, Carahsoft, Iron Bow Technologies, Figure Eight Federal, and the Better Business Bureau National Programs and many more…
Royce Harada has worked in the digital marketing space for 6 years, with a specialty in search engine optimization, paid search advertising and paid social media advertising. Having worked with various federal contract and IT solutions providers, Royce’s industry experience ranges from a deep understanding of government audiences, to project managing paid and organic campaigns in the federal space.
Royce’s expansive knowledge of the digital space also includes digital marketing consulting to clients, many of whom work in government-targeted agencies. Royce has worked directly with teams of varied sizes to improve their online presence through integrated strategic planning, targeted marketing automation and has effectively increased engagement or conversions through paid advertising efforts.
TJ Waring is an Account Executive at ArtForm Agency, bringing a tech-forward and innovative mindset to digital marketing and government partnerships.
With a strong background in customer service and hospitality, TJ blends interpersonal expertise with industry-leading certifications from Google and HubSpot. His skills in lead generation, customer engagement, and UX strategies allow him to help clients optimize their digital presence and marketing efforts.
Driven by lifelong learning and adaptability, TJ is passionate about delivering high-impact solutions and exceptional customer service.
