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SEO Case Study

After implementing our SEO strategy and training the BBB National Programs team on best practices, their website saw increases in organic traffic to high-value pages.

Problem

BBB National Programs is a national non-profit organization focused on truth-in-advertising, dispute resolution, and consumer privacy protection. They came to ArtForm for help developing and implementing an SEO strategy on their recently re-launched website. 

Solution

ArtForm performed an in-depth SEO analysis and implementation including:

  • A website audit to discover pain points 
  • Resolution of a technical issue with SEO crawlers
  • SEO keyword research
  • “Competitor” keyword rankings to find gaps and opportunities
  • Industry trend research for content recommendations 
  • On-site SEO implementation 
  • Deploying a strategy for building links to their site

Results

After implementing our SEO strategy and training the BBB National Programs team on best practices, their website saw increases in organic traffic to high-value pages. 

  • Their Domain Authority score saw quarter-over-quarter increases, which correlates with keyword ranking. 
  • With ongoing SEO content optimizations, BBB National Programs’ website continues to see upward trends in ranking positions. (Table B: a 26.26% increase in organic traffic during 2022 Q1, compared to 2021 Q4.)
  • All keywords on their ranking “wish list” continue to steadily increase in position month-over-month. 
  • After optimizing BBB National Programs’ technical SEO, a 94.13% decrease in crawl errors were detected.
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