Large Government Contractor

Problem

Iron Bow came to ArtForm seeking to increase demo requests for a telecommunications product targeted to State, Local, Higher Education, Defense, and Commercial audiences.

Solution

ArtForm executed a multi-messaged SEM (Search Engine Marketing) campaign in Google Search designed to reach prospects in the seeking/consideration point of Iron Bow’s sales funnel. *Product positioning*

Results

  • With a budget of $12.7K, the ads generated 141 conversions and a 2.25% CVR (Conversion Rate).  
  • We were also able to gather new insights on their audiences’ behavior to leverage in future campaigns by studying ad engagement and on-site behavior.