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  • Case Study

Marketing to the Federal Government

Problem

This company, which offers a widely-used data automation platform trusted by federal leaders, was having challenges penetrating highly-specific federal markets.

Solution

With cookies-less, IP targeting technology, ArtForm was able to “wrap” high concentration of the target audience at events, conferences and SCIF parking lots. This increased visibility and drove clicks to their product from their target audience resulting in quality sales leads. 

Results

With a total budget of just over $3,000, the campaign generated the following results in the first two months: 

    • 150K Impressions
  • 425 Clicks
  • In their three small, elusive markets, the campaigns reached an average of 1,000 targets per day resulting in highly qualified leads.
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