The Inside Scoop on CTV: How Consumers are Engaging with CTV Ads and What It Means for Marketers
In today’s ever-changing digital world, Connected TV (CTV) has become a crucial player in shaping how consumers engage with content and ads. As marketers, it is vital to adapt to the complexities of CTV advertising. This article delves into how consumers watch ads on CTV and provides actionable strategies for marketers to harness the power […]