Back to the Office, Back to IP Targeting
Back to the Office, Back to IP Targeting IP targeting is stepping back into the spotlight. In a climate marked by uncertainty, structural overhauls, and evolving leadership, precision matters more than ever. Agencies and employees are navigating new norms, forcing marketers to rely on broader audience segmentation. IP targeting is once again a powerful tool […]
What Meta’s Fact-Checking Changes Means for Advertisers
Meta’s decision to allow users to appeal fact-checking decisions directly marks a significant shift in managing misinformation on platforms like Facebook and Instagram. These updates come at a time when public trust in digital platforms and content is under scrutiny. For those in Marketing and Advertising, this evolution goes beyond policy adjustments—it’s about navigating a […]
The Inside Scoop on CTV: How Consumers are Engaging with CTV Ads and What It Means for Marketers
In today’s ever-changing digital world, Connected TV (CTV) has become a crucial player in shaping how consumers engage with content and ads. As marketers, it is vital to adapt to the complexities of CTV advertising. This article delves into how consumers watch ads on CTV and provides actionable strategies for marketers to harness the power […]
