Search Is Fragmenting: Why AI Visibility Matters More Than Ever
Recent research analyzing search behavior across dozens of high-traffic websites confirms something many marketers are already sensing: Google is still massive, but it is no longer the only meaningful starting point for discovery. Search now happens inside: YouTube LinkedIn Reddit Amazon Marketplaces Industry directories AI tools In other words, discovery has decentralized. Organic traffic is […]
What GovCon Leaders Should Know from the 2026 Google Public Sector AI Summit
On February 24, 2026, ArtForm attended the Applied Government GeoAI Summit at Carahsoft in Reston, VA, hosted by Woolpert Digital Innovations, Google Public Sector, and Carahsoft. The focus: How Artificial Intelligence (AI) and geospatial technologies are reshaping public-sector operations.
Stop “Optimizing for AI.” Start Understanding AI Visibility.
We need to slow down when someone asks, “How do I rank in AI?” Because the real opportunity isn’t optimizing for AI. It’s understanding AI visibility.
If Your SEO Is Working, Why Aren’t You Showing Up in AI Search?
If Your SEO Is Working, Why Aren’t You Showing Up in AI Search? This is one of the most common and frustrating questions marketing teams are asking right now. The answer isn’t bad SEO. It’s that AI search operates on a different set of assumptions about relevance, structure, and authority. For years, SEO success followed […]
From Policy to Practice: How the Public Sector Should Use AI Now
From Policy to Practice: How the Public Sector Should Use AI Now Written by Raitchel Arnell, MBA, Director of Marketing The U.S. government has crossed a threshold in AI adoption. In July 2025, the Trump Administration released the AI Action Plan. Just weeks later, the GSA launched USAi.gov, a secure platform where federal agencies can […]
AI in Website Management
AI in Website Management (and How to Keep Your Site from Crashing) Artificial Intelligence is transforming how we manage websites — from personalized content recommendations and chatbots to real-time SEO optimization and predictive analytics. But with innovation comes new risks, especially for businesses running on WordPress or other plugin-heavy platforms. The very tools designed to […]
New AI Business Model Signals Shift in SEO, AI & Content Strategy
Why Cloudflare’s Pay-Per-Crawl Model Signals a Major Shift in SEO, AI, and Digital Content Strategy The internet is rapidly evolving, and not just in how humans interact with it. Cloudflare recently introduced new bot management tools, developed to allow better control over how AI and bots scrape and train on your site’s content. The new […]
Google’s AI Mode: How People Are Using AI in Search
How are people searching on AI At Artform we pay close attention to search trends. So it’s no surprise that AI has already become a daily tool for millions of people. A recent study shows that 71.5% of people use AI-powered search engines, with varying levels of frequency. In the past, we kept our search […]
Simple Tips to Improve Your SEO Rankings with AI
https://www.youtube.com/watch?v=-P8qy8XsX1U Understanding SEO: The Backbone of Digital Visibility Search Engine Optimization (SEO) is the process of optimizing digital content so that it ranks higher on search engine results pages (SERPs). The goal is simple—visibility. However, achieving this visibility is an intricate dance between content relevance, keyword strategy, and search engine algorithms. The digital landscape is […]
How OpenAI’s Sora Will Transform Video for Marketers
Imagine creating a cinematic masterpiece with just a sentence. How would that change your marketing strategy? OpenAI’s latest breakthrough, Sora, is set to redefine video production, offering marketers an unprecedented tool for storytelling. This cutting-edge text-to-video AI model generates high-quality, realistic videos from textual prompts, turning words into visuals within seconds. With the ability to […]
