How Marketers Win in 2026
The Marketing Reset For decades, marketers measure performance through rankings, sessions, impressions, bounce rates, etc. But those metrics don’t mean what they used to. In 2026, the most successful marketers won’t be those chasing vanity metrics. They’ll be the ones fluent in visibility language: the ability to measure reputation, relevance, and recognition across human and […]
AI in Website Management
AI in Website Management (and How to Keep Your Site from Crashing) Artificial Intelligence is transforming how we manage websites — from personalized content recommendations and chatbots to real-time SEO optimization and predictive analytics. But with innovation comes new risks, especially for businesses running on WordPress or other plugin-heavy platforms. The very tools designed to […]
Google’s AI Mode: How People Are Using AI in Search
How are people searching on AI At Artform we pay close attention to search trends. So it’s no surprise that AI has already become a daily tool for millions of people. A recent study shows that 71.5% of people use AI-powered search engines, with varying levels of frequency. In the past, we kept our search […]
Simple Tips to Improve Your SEO Rankings with AI
https://www.youtube.com/watch?v=-P8qy8XsX1U Understanding SEO: The Backbone of Digital Visibility Search Engine Optimization (SEO) is the process of optimizing digital content so that it ranks higher on search engine results pages (SERPs). The goal is simple—visibility. However, achieving this visibility is an intricate dance between content relevance, keyword strategy, and search engine algorithms. The digital landscape is […]
ChatGPT’s New Search Feature: What It Means for Your SEO
ChatGPT’s New Search Feature: What It Means for Your SEO Strategy ChatGPT now includes a search feature that enables it to pull live information from the web. In the ChatGPT message bar, you’ll notice a new Search icon. When clicked, it opens a dropdown with popular search terms, much like a search engine’s suggestions. With […]
Navigating the Debate: The Impact and Security of Open Source AI
The rapid development of artificial intelligence (AI) capabilities, especially large language models (LLMs), has sparked global debates. Do open source AI models benefit society by enabling rapid innovation, or do they pose security risks by allowing adversaries to misuse these technologies? Learning from Open Source Software (OSS) Fortunately, AI developers can draw lessons from the […]
Google’s AI Overviews: What Marketers Need to Know
Google’s AI Overviews: What Marketers Need to Know As Google continues to innovate in the search space, its newly rebranded AI feature, previously known as the Search Generative Experience (SGE), has officially been rolled out as AI Overviews. This change is crucial for marketers, publishers, and website owners because it significantly transforms how search results […]
