How Marketers Win in 2026
The Marketing Reset For decades, marketers measure performance through rankings, sessions, impressions, bounce rates, etc. But those metrics don’t mean what they used to. In 2026, the most successful marketers won’t be those chasing vanity metrics. They’ll be the ones fluent in visibility language: the ability to measure reputation, relevance, and recognition across human and […]
FY25 Close: 10 GovCon Marketing Takeaways & FY26 Outlook
As FY25 moves into its final stretch, government contractors are already planning for FY26. The federal buying cycle, evolving procurement trends, and accelerated digital transformation are all shaping how agencies engage with industry partners. For senior leaders, this is the perfect moment to evaluate what worked, what shifted, and what’s coming next. Below are the […]
Turning Safety Records into a Digital Marketing Asset
Safety: A Missed Opportunity in Construction Marketing In commercial construction, safety is non-negotiable. Every firm tracks it. Every proposal lists it. Every RFI or RFQ asks for it. But too often, safety data gets buried in spreadsheets or locked away in compliance documents. What could be a powerful differentiator ends up as fine print. Here’s […]
Insights Should Never Be a Fire Drill
Download our Executive Summary Report Template Insights Should Never Be a Fire Drill Written by: Raitchele Arnell, Director of Marketing Picture this: You have an urgent meeting with the CEO, board members, or key stakeholders. They want hard evidence of progress, outcomes, and impact—fast. In many instances, pulling together compelling, accurate insights at short notice […]
Attribution Models, UTMs, and Mediums: Myths vs. Facts
Attribution Models, UTMs, and Mediums: Myths vs. Facts Written by Kalina Totzeva, Digital Strategist at ArtForm In performance reporting, small technical decisions can have a big impact. Attribution models, UTM parameters, and the way we define “mediums” are often treated as backend details—but they shape how results are interpreted and which actions are prioritized. Getting […]
Back to the Office, Back to IP Targeting
Back to the Office, Back to IP Targeting IP targeting is stepping back into the spotlight. In a climate marked by uncertainty, structural overhauls, and evolving leadership, precision matters more than ever. Agencies and employees are navigating new norms, forcing marketers to rely on broader audience segmentation. IP targeting is once again a powerful tool […]
What Meta’s Fact-Checking Changes Means for Advertisers
Meta’s decision to allow users to appeal fact-checking decisions directly marks a significant shift in managing misinformation on platforms like Facebook and Instagram. These updates come at a time when public trust in digital platforms and content is under scrutiny. For those in Marketing and Advertising, this evolution goes beyond policy adjustments—it’s about navigating a […]
