ChatGPT’s New Search Feature: What It Means for Your SEO

ChatGPT’s New Search Feature: What It Means for Your SEO Strategy ChatGPT now includes a search feature that enables it to pull live information from the web. In the ChatGPT message bar, you’ll notice a new Search icon. When clicked, it opens a dropdown with popular search terms, much like a search engine’s suggestions. With […]

Navigating the Debate: The Impact and Security of Open Source AI

The rapid development of artificial intelligence (AI) capabilities, especially large language models (LLMs), has sparked global debates. Do open source AI models benefit society by enabling rapid innovation, or do they pose security risks by allowing adversaries to misuse these technologies? Learning from Open Source Software (OSS) Fortunately, AI developers can draw lessons from the […]

Google’s AI Overviews: What Marketers Need to Know

Google’s AI Overviews: What Marketers Need to Know As Google continues to innovate in the search space, its newly rebranded AI feature, previously known as the Search Generative Experience (SGE), has officially been rolled out as AI Overviews. This change is crucial for marketers, publishers, and website owners because it significantly transforms how search results […]

Beyond the Buzz: A Practical Guide to AI and Marketing

With 26% of organizations using AI for marketing and sales, and a predicted 30% of outgoing marketing messages from large organizations to be AI-generated by 2025, the impact of AI on marketing cannot be overlooked. Understanding Generative AI Generative AI refers to a subset of artificial intelligence models designed to generate new data and ideas […]