Know Your Market. Own Your Move.

Reclaim your competitive edge in a changing federal landscape

Federal contracts are shifting. Are you chasing the right ones?

When agency budgets get squeezed and procurement strategies evolve, the same old approach won’t cut it. Your message, your audience, and your growth plan need to pivot — fast.

At ArtForm Agency, our expertise supports government contractors like you to find clarity through data-driven positioning, identify new lanes of opportunity, and go to market with confidence.

Not sure where to start?

Take our quick quiz:
“Are you chasing the wrong agency?” 

We’ll help you pinpoint the tier that fits your needs — or build a custom path for your team.

Answer the 6 quick questions — no overthinking. We'll tally your results and show you where your strategy might be misaligned (and what to do about it).

How confident are you in who your primary federal buyer is today?

What best describes your go-to-market strategy?

Are you seeing the same traction with agencies as last year?

How clearly is your messaging tied to today’s agency pain points?

Do you have a handle on your true addressable market?

If the federal government paused all your current contracts tomorrow, what’s your next move?

What We Do

Using a proven TAM/SAM/SOM framework, we help you:

  • Define your real opportunity: Understand how big your addressable federal market truly is — and where your solution fits.
  • Refine your audience: Build data-informed ICPs  based on current buyer behavior, not outdated assumptions.
  • Reposition your offering: Align your product or service with today’s procurement reality.
  • Uncover new verticals: Find viable adjacent markets if your current buyer pool is drying up.
  • Launch with purpose: Develop a go-to-market strategy that works now, not last fiscal year.

How It Works

Choose your level of engagement:

Tier

Description

Timeline

Positioning Snapshot

Quick audit, light ICP refresh, market sizing.

2 weeks

Full Market Fit Strategy

In-depth , GTM plan, and market fit.

3–4 weeks

Comprehensive Sprint

End-to-end positioning + launch roadmap.

4–5 weeks

Ongoing Retainer

Real-time strategy, messaging, pivots.

Monthly

Real results from GovCon clients

“ArtForm helped us stop wasting time on dead-end contracts. Their positioning strategy gave us the confidence to market like a commercial firm — and win like one.”
— Director of Growth
Mid-size Federal IT Contractor
“We went from ‘we think we know our market’ to seeing exactly where we had the best shot. Game-changer.”
— Founder
WOSB in Training & Development

Ready to reclaim your growth?

Let’s redefine your market — and make sure you’re seen by the right buyers at the right time.