Resources
Our Archive of Valuable News, Skills, and Information
SEO AI E-book
A prompt book for AI tools to propel your website's SEO
Recruitment Branding Checklist
A comprehensive recruitment branding checklist designed to attract top talent
Cookies Checklist
Follow this checklist to prepare your business for a cookieless world
GovCon Distribution Checklist
Distribution checklist for GovCon, broken out by channel and tactics
AI Adoption Readiness
A guide to start integrating AI into your marketing and business plans
Websites That Win Presentation
A presentation originally given at a GovCon event, these slides will walk you through what should be on everyone contractor's website.
Insights Should Never Be a Fire Drill
Insights Should Never Be a Fire Drill Written by: Raitchele Arnell, Director of Marketing Picture this: You have an urgent meeting with the CEO, board
Attribution Models, UTMs, and Mediums: Myths vs. Facts
Attribution Models, UTMs, and Mediums: Myths vs. Facts Written by Kalina Totzeva, Digital Strategist at ArtForm In performance reporting, small technical decisions can have a
Video Marketing in Government Contracting
Video Marketing in Government Contracting Written by Laura Falcione and Kalina Totzeva (Digital Strategists at ArtForm) The Power of Video In the complex and highly
A Strategic Playbook for Government Contractors
Navigating Change: A Strategic Playbook for Government Contractors in a Transforming Federal Landscape Written by Raitchele Arnell (Director of Marketing at ArtForm) and Laura Falcione
Back to the Office, Back to IP Targeting
Back to the Office, Back to IP Targeting IP targeting is stepping back into the spotlight. In a climate marked by uncertainty, structural overhauls, and
Social Media Breakdown: Choosing the Right Platform for Your Business
Why Social Media Strategy Matters More Than Ever In today’s digital-first world, social media isn’t just a branding tool—it’s a business necessity. Whether you’re a
