Tips on how to reach your government audience

Janet Waring, CEO of ArtForm Business Solutions, soon-to-be ArtForm Agency, joined host Mark Amtower on this week’s Amtower Off Center for a discussion on reaching your government audience and developing and sharing content.

Topics discussed include:

  • Tips for content development
  • Parsing your data for good topics
  • Knowing not simply who the audience is, but where do they hang out online
  • Making all of your content resident on your company web site, then share it using links back to the site, and
  • Conducting audience research