Janet Waring, CEO of ArtForm Business Solutions, soon-to-be ArtForm Agency, joined host Mark Amtower on this week’s Amtower Off Center for a discussion on reaching your government audience and developing and sharing content.
Topics discussed include:
- Tips for content development
- Parsing your data for good topics
- Knowing not simply who the audience is, but where do they hang out online
- Making all of your content resident on your company web site, then share it using links back to the site, and
- Conducting audience research