SEO, AEO, and GEO in 2025: How To Be Found Online
SEO, AEO, and GEO in 2025: Where to Spend Your Time to Be Found Online Search isn’t what it used to be. Once upon a time, ranking in Google meant optimizing for blue links on a results page. Today, your brand might show up in: A featured snippet A voice assistant’s quick answer […]
How to do SEO. A Beginners Guide to Search Engine Optimization
How to do SEO. A Beginners Guide to Search Engine Optimization If you’re new to SEO (search engine optimization), it can feel overwhelming, but it doesn’t have to be. Whether you want more eyes on your blog, more traffic to your business website, or simply want to understand how to show up on Google and […]
New AI Business Model Signals Shift in SEO, AI & Content Strategy
Why Cloudflare’s Pay-Per-Crawl Model Signals a Major Shift in SEO, AI, and Digital Content Strategy The internet is rapidly evolving, and not just in how humans interact with it. Cloudflare recently introduced new bot management tools, developed to allow better control over how AI and bots scrape and train on your site’s content. The new […]
Google’s AI Mode: How People Are Using AI in Search
How are people searching on AI At Artform we pay close attention to search trends. So it’s no surprise that AI has already become a daily tool for millions of people. A recent study shows that 71.5% of people use AI-powered search engines, with varying levels of frequency. In the past, we kept our search […]
Social Media Breakdown: Choosing the Right Platform for Your Business
Why Social Media Strategy Matters More Than Ever In today’s digital-first world, social media isn’t just a branding tool—it’s a business necessity. Whether you’re a small business owner, a growing entrepreneur, or a corporate leader, your online presence can make or break customer engagement, lead generation, and brand credibility. But with so many platforms available, […]
Government Contractors: Adapting Your Messaging for the New Administration
The federal contracting landscape is shifting once again. With President Trump’s administration rolling back many Diversity, Equity, and Inclusion (DEI) initiatives and eliminating funding for certain consulting, education, and climate-related services, government contractors need to ensure their messaging aligns with current federal priorities. If your company has proudly emphasized DEI, sustainability, or workforce culture in […]
ChatGPT’s New Search Feature: What It Means for Your SEO
ChatGPT’s New Search Feature: What It Means for Your SEO Strategy ChatGPT now includes a search feature that enables it to pull live information from the web. In the ChatGPT message bar, you’ll notice a new Search icon. When clicked, it opens a dropdown with popular search terms, much like a search engine’s suggestions. With […]
Google’s AI Overviews: What Marketers Need to Know
Google’s AI Overviews: What Marketers Need to Know As Google continues to innovate in the search space, its newly rebranded AI feature, previously known as the Search Generative Experience (SGE), has officially been rolled out as AI Overviews. This change is crucial for marketers, publishers, and website owners because it significantly transforms how search results […]
Artform Agency: Bringing Stories to Life
Artform Agency: Bringing Stories to Life At Artform Agency, we believe in the power of storytelling to connect people, cultures, and businesses. Recently, we had the privilege of filming a documentary about Miami Nation Enterprises (MNE), the economic arm of the Miami Tribe of Oklahoma. This project presented a unique challenge: to tell the story […]
Navigating LinkedIn’s Latest Shift: An Advertiser’s Perspective on the End of Lookalike Audiences
In the ever-evolving landscape of digital marketing, staying ahead means embracing change and leveraging new opportunities. LinkedIn, a key platform in our digital toolkit, has announced that it will sunset its lookalike audiences feature in Campaign Manager by February 29, 2024. This move marks a significant shift in audience targeting tactics, and it’s crucial for […]
