Social Media Breakdown: Choosing the Right Platform for Your Business
Why Social Media Strategy Matters More Than Ever In today’s digital-first world, social media isn’t just a branding tool—it’s a business necessity. Whether you’re a small business owner, a growing entrepreneur, or a corporate leader, your online presence can make or break customer engagement, lead generation, and brand credibility. But with so many platforms available, […]
Government Contractors: Adapting Your Messaging for the New Administration
The federal contracting landscape is shifting once again. With President Trump’s administration rolling back many Diversity, Equity, and Inclusion (DEI) initiatives and eliminating funding for certain consulting, education, and climate-related services, government contractors need to ensure their messaging aligns with current federal priorities. If your company has proudly emphasized DEI, sustainability, or workforce culture in […]
ChatGPT’s New Search Feature: What It Means for Your SEO
ChatGPT’s New Search Feature: What It Means for Your SEO Strategy ChatGPT now includes a search feature that enables it to pull live information from the web. In the ChatGPT message bar, you’ll notice a new Search icon. When clicked, it opens a dropdown with popular search terms, much like a search engine’s suggestions. With […]
Google’s AI Overviews: What Marketers Need to Know
Google’s AI Overviews: What Marketers Need to Know As Google continues to innovate in the search space, its newly rebranded AI feature, previously known as the Search Generative Experience (SGE), has officially been rolled out as AI Overviews. This change is crucial for marketers, publishers, and website owners because it significantly transforms how search results […]
Artform Agency: Bringing Stories to Life
Artform Agency: Bringing Stories to Life At Artform Agency, we believe in the power of storytelling to connect people, cultures, and businesses. Recently, we had the privilege of filming a documentary about Miami Nation Enterprises (MNE), the economic arm of the Miami Tribe of Oklahoma. This project presented a unique challenge: to tell the story […]
Navigating LinkedIn’s Latest Shift: An Advertiser’s Perspective on the End of Lookalike Audiences
In the ever-evolving landscape of digital marketing, staying ahead means embracing change and leveraging new opportunities. LinkedIn, a key platform in our digital toolkit, has announced that it will sunset its lookalike audiences feature in Campaign Manager by February 29, 2024. This move marks a significant shift in audience targeting tactics, and it’s crucial for […]
YouTube for the Federal Audience
Insights on how the Federal Audience is consuming media. Introduction In the digital age, YouTube has emerged as a vibrant platform, tailor-made for the evolving habits of federal decision-makers who are increasingly turning to digital channels for insights and engagement. This shift, propelled by the widespread adoption of teleworking, opens up a plethora of opportunities […]
Elevating Event Experiences: The Power of Podcasting
Amplify Conference Reach: Hosting a podcast will extend the conference’s impact beyond the physical event, reaching a global audience and maximizing exposure. Engage with Key Thought Leaders: The podcast provides a unique platform to engage with industry leaders and experts, offering in-depth discussions and insights that attendees will highly value. Enhance Brand Visibility: The podcast […]
The Power of SEO for Your Video Content
The significance of a robust online presence cannot be overstated, especially in an era where video content exponentially outperforms still images. As our marketing agency expands with the introduction of a new Podcast Production Division, the focus now shifts towards exploring effective SEO best practices that elevate the visibility of your recorded content. Whether crafting […]
Beyond the Buzz: A Practical Guide to AI and Marketing
With 26% of organizations using AI for marketing and sales, and a predicted 30% of outgoing marketing messages from large organizations to be AI-generated by 2025, the impact of AI on marketing cannot be overlooked. Understanding Generative AI Generative AI refers to a subset of artificial intelligence models designed to generate new data and ideas […]
