Public Sector Marketing – Why Digital Marketing is important for Government Contractors

Digital marketing is becoming increasingly crucial within the government contracting sector. As a professional in this field, I understand the significance of building an online presence, demonstrating expertise, and leveraging digital tools to attract new business opportunities. With the government procurement process becoming more digital, an effective online marketing strategy is vital for contractors aiming to excel in this competitive arena.

How Brands Can Use ChatGPT & AI

ChatGPT and AI graphic with robot showing a human charts and graphs

Artificial intelligence (AI) has become more and more vital for businesses to maintain an up to date marketing strategy. The most popular technology within the AI space right now is the AI content generator ChatGPT. OpenAI developed this large language model to improve upon efficiencies by generating copy for blogs, social media and more! Let’s […]

SEO Best Practices Guide


Determine a specific keyword you’d like your page to rank for Do your research and choose a keyword that is most relevant to your content, contains a low difficulty score, has a high organic click-through-rate (CTR) and monthly volume. There are many tools to help with this including MOZ, Screaming Frog, Google and more. You […]

How to set up GA4

How to Set Up GA4

With Google’s Universal Analytics (UA) sun setting on July 1, 2023, we recommend you set up and run GA4 Analytics now – in parallel with UA. This will give you an opportunity to experience the difference in the data collection first hand, compare reporting and set up custom dashboards that fit your organization’s online goals.  […]

A Day at GAIN

I stepped out of the Uber at 8:45 a.m. sharp the morning of my first GAIN conference- or really, my first ever conference- and was met by the chilly fall air. The Capital One Hall building before me was massive to say the least, and I felt a sense of nervousness accompanied by excitement as […]

How to Write a Case Study

buyers have high expectations

While not a hard and fast rule, case studies that have the information below will provide a fuller picture to the reader about the scope of the challenge the customer/agency faced as well as the solutions provided. Do not use the client’s name in your case study without first gaining their permission! The time to […]

4 Pieces of Bad Blogging Advice

Young woman having problems with laptop usage feels irritated

Trish Bradley – Sr. Digital Strategist Guilty pleasure confession – I (sometimes) love bad movies. There is something oddly satisfying about watching a terrible film and being amused by poorly scripted plots, melodramatic acting, and budget CGI effects. There are some movies that are so ridiculous, so over-the-top, so bad that they’re good. And there […]

How to find your government audience

Government audience buying

Our founder and CEO, Janet Waring, sat down with The Pulse of GovCon to talk about how to find your government audience online. The following article appeared in The Pulse of GovCon on April 1, 2021. One of the most frustrating things in Government Contracting is a vendor’s inability to identify, contact, and connect with […]

Podcast: The Importance Of Data and Analytics In SEO

SEO Poscast

ArtForm Co-founder, Janet Waring, was a recent guest on Joe Ennis’ podcast series, Elevator Pitch. This was particularly fun and meaningful time for Janet as Joe is one her son’s good friends. Janet commented, “It’s amazing to have watched these kids grow up and now see them adulting and thriving in their careers. I was […]