Data-Driven Strategies for Effective Webinar Promotion

In today’s data-driven world, webinars have become a vital component of marketing and lead generation. At ArtForm Agency, we have extensive experience in email marketing and lead nurturing. We understand the efficacy of data-based strategies to make your webinar promotion more effective pre- and post-event. In this blog post, we’ll guide you through a recommended […]

Leveraging Recruitment Branding: A Strategic Approach for Government Sector Marketing

In the marketing realm, the concept of recruitment branding, also known as dual branding, is a key driver of success. This is especially pertinent when marketing to the government sector, a nuanced arena where recruitment plays a crucial role. As industry thought leaders, it is imperative to recognize the need to distinguish between two vital […]

Email Nuture Campaign Template

email nurture campaign image

Email nurture campaigns are a cornerstone of effective digital marketing, strategically guiding potential customers down the funnel with personalized content that resonates with their unique needs and interests. A well-crafted email nurture campaign can bolster client relationships, enhance brand awareness, and drive conversions. In this blog post, we’ll share an adaptable Email Nurture Campaign Template […]

Mastering Webinar Promotion

How to set up GA4

In the ever-evolving landscape of digital marketing, webinars have emerged as a powerful tool for connecting with your audience, sharing knowledge, and driving engagement. These virtual events offer a unique opportunity to showcase expertise and deliver valuable content. However, hosting a successful webinar is just one piece of the puzzle. Equally important is the art […]

How To Write A Capabilities Statement

Designing a compelling and informative capabilities statement that resonates with your government audience can be a daunting task. There are many factors to consider when crafting this crucial client-facing document. I mean, truly, how are you supposed to fit all of your company’s information into two pages? The short answer is this: You don’t. In […]

Embracing a Cookieless World: Navigating the Future of Online Advertising

A cookieless future…  We’ve heard the news, speculated alternative options, and all began to adjust our advertising checklists. So, what should we expect once this pivotal relic wrapped in a tiny pixel is sunsetted? Will there be positive outcomes?  The phasing out of third-party data is expected to have significant implications for the digital advertising […]

Podcast SEO and Better Optimization

Why SEO is Important for Podcasts In a world dominated by screens and visual content, there’s something enticing about podcasts. Whether you’re a dedicated listener, an aspiring podcaster, or a business looking to harness the potential of audio marketing, this blog is your guide to Podcast SEO and better Optimization. Podcasts offer a unique opportunity […]

How to secure your WordPress Site

Secure your WordPress Site with these simple steps We often talk to clients who have concerns about the open source nature of WordPress. But by taking a few extra steps, you can add extra layers of security to your website and alleviate many of the concerns.  We take security seriously at ArtForm and go through […]

How is GovCon Marketing Different from Commercial Marketing?

Welcome to the strategic world of GovCon Marketing, also known as Government Contracting Marketing. Here, marketing strategies and tactics are masterfully tailored to target government agencies, aiming to secure what can be very lucrative contracts.   While GovCon Marketing shares some parallels with traditional marketing tactics, it also has its unique nuances. These stem from […]