Navigating LinkedIn’s Latest Shift: An Advertiser’s Perspective on the End of Lookalike Audiences
In the ever-evolving landscape of digital marketing, staying ahead means embracing change and leveraging new opportunities. LinkedIn, a key platform in our digital toolkit, has announced that it will sunset its lookalike audiences feature in Campaign Manager by February 29, 2024. This move marks a significant shift in audience targeting tactics, and it’s crucial for […]
YouTube for the Federal Audience
Insights on how the Federal Audience is consuming media. Introduction In the digital age, YouTube has emerged as a vibrant platform, tailor-made for the evolving habits of federal decision-makers who are increasingly turning to digital channels for insights and engagement. This shift, propelled by the widespread adoption of teleworking, opens up a plethora of opportunities […]
Elevating Event Experiences: The Power of Podcasting
Amplify Conference Reach: Hosting a podcast will extend the conference’s impact beyond the physical event, reaching a global audience and maximizing exposure. Engage with Key Thought Leaders: The podcast provides a unique platform to engage with industry leaders and experts, offering in-depth discussions and insights that attendees will highly value. Enhance Brand Visibility: The podcast […]
The Power of SEO for Your Video Content
The significance of a robust online presence cannot be overstated, especially in an era where video content exponentially outperforms still images. As our marketing agency expands with the introduction of a new Podcast Production Division, the focus now shifts towards exploring effective SEO best practices that elevate the visibility of your recorded content. Whether crafting […]
Beyond the Buzz: A Practical Guide to AI and Marketing
With 26% of organizations using AI for marketing and sales, and a predicted 30% of outgoing marketing messages from large organizations to be AI-generated by 2025, the impact of AI on marketing cannot be overlooked. Understanding Generative AI Generative AI refers to a subset of artificial intelligence models designed to generate new data and ideas […]
Data-Driven Strategies for Effective Webinar Promotion
In today’s data-driven world, webinars have become a vital component of marketing and lead generation. At ArtForm Agency, we have extensive experience in email marketing and lead nurturing. We understand the efficacy of data-based strategies to make your webinar promotion more effective pre- and post-event. In this blog post, we’ll guide you through a recommended […]
Leveraging Recruitment Branding: A Strategic Approach for Government Sector Marketing
In the marketing realm, the concept of recruitment branding, also known as dual branding, is a key driver of success. This is especially pertinent when marketing to the government sector, a nuanced arena where recruitment plays a crucial role. As industry thought leaders, it is imperative to recognize the need to distinguish between two vital […]
Email Nuture Campaign Template
Email nurture campaigns are a cornerstone of effective digital marketing, strategically guiding potential customers down the funnel with personalized content that resonates with their unique needs and interests. A well-crafted email nurture campaign can bolster client relationships, enhance brand awareness, and drive conversions. In this blog post, we’ll share an adaptable Email Nurture Campaign Template […]
Mastering Webinar Promotion
In the ever-evolving landscape of digital marketing, webinars have emerged as a powerful tool for connecting with your audience, sharing knowledge, and driving engagement. These virtual events offer a unique opportunity to showcase expertise and deliver valuable content. However, hosting a successful webinar is just one piece of the puzzle. Equally important is the art […]
How To Write A Capabilities Statement
Designing a compelling and informative capabilities statement that resonates with your government audience can be a daunting task. There are many factors to consider when crafting this crucial client-facing document. I mean, truly, how are you supposed to fit all of your company’s information into two pages? The short answer is this: You don’t. In […]
