Google’s JSON-LD Update: Why Structured Data Matters for SEO and AI Visibility
Google recently made a technical change to how it reads JSON-LD structured data. It is the kind of update most website owners will never see, but it could affect how Google interprets important information on a website and may impact AI Visibility. The short version: Google is becoming less forgiving of improperly formatted structured data. […]
AI, Visibility, and Pipeline: What GovCon Marketers Need to Get Right
AI can help GovCon marketers move faster, but the real advantage comes from better positioning, stronger insights, smarter workflows, and human judgment. AI in GovCon marketing is making it easier than ever to create content, analyze information, and automate routine work. But faster production does not automatically lead to better positioning, stronger visibility, or more […]
Government Contractor Positioning in the Age of AI
Federal agencies are demanding measurable outcomes, while AI is changing how contractors are researched and evaluated. Learn why government contractor positioning is becoming a strategic business advantage.
AI Search Optimization Is Not a Shortcut. It Is a Website Readiness Test.
AI search is changing how people discover and evaluate organizations. Learn how to prepare your website with stronger content, clearer structure, technical SEO, and better visibility signals.
The Fixed-Price Era: Navigating the New Federal Procurement Landscape
The federal procurement landscape has undergone a seismic shift with the signing of the Executive Order on Promoting Efficiency, Accountability, and Performance in Federal Contracting on April 30, 2026. For government contractors, this is far more than a technical update; it is a fundamental transformation of the business development and marketing playbook. At Artform Agency, […]
FAQ Schema Just Got Demoted. Here’s What Smart SEO Teams Should Do Next.
FAQ schema was one of those SEO tactics that felt like a tidy win. Add structured data to a page, mark up visible questions and answers, and, done correctly, Google rewarded the page with expanded FAQ dropdowns directly in search results. That era is over. FAQ schema’s rise and fall is a classic SEO story: […]
Search Is Fragmenting: Why AI Visibility Matters More Than Ever
Recent research analyzing search behavior across dozens of high-traffic websites confirms something many marketers are already sensing: Google is still massive, but it is no longer the only meaningful starting point for discovery. Search now happens inside: YouTube LinkedIn Reddit Amazon Marketplaces Industry directories AI tools In other words, discovery has decentralized. Organic traffic is […]
Stop “Optimizing for AI.” Start Understanding AI Visibility.
We need to slow down when someone asks, “How do I rank in AI?” Because the real opportunity isn’t optimizing for AI. It’s understanding AI visibility.
If Your SEO Is Working, Why Aren’t You Showing Up in AI Search?
If Your SEO Is Working, Why Aren’t You Showing Up in AI Search? This is one of the most common and frustrating questions marketing teams are asking right now. The answer isn’t bad SEO. It’s that AI search operates on a different set of assumptions about relevance, structure, and authority. For years, SEO success followed […]
Google’s AI Mode: How People Are Using AI in Search
How are people searching on AI At Artform we pay close attention to search trends. So it’s no surprise that AI has already become a daily tool for millions of people. A recent study shows that 71.5% of people use AI-powered search engines, with varying levels of frequency. In the past, we kept our search […]