Social Media Breakdown: Choosing the Right Platform for Your Business
Why Social Media Strategy Matters More Than Ever In today’s digital-first world, social media isn’t just a branding tool—it’s a business necessity. Whether you’re a small business owner, a growing entrepreneur, or a corporate leader, your online presence can make or break customer engagement, lead generation, and brand credibility. But with so many platforms available, […]
Navigating the Debate: The Impact and Security of Open Source AI
The rapid development of artificial intelligence (AI) capabilities, especially large language models (LLMs), has sparked global debates. Do open source AI models benefit society by enabling rapid innovation, or do they pose security risks by allowing adversaries to misuse these technologies? Learning from Open Source Software (OSS) Fortunately, AI developers can draw lessons from the […]
Digital Marketing for B2G Companies: A Data-Driven Case
In today’s fast-evolving landscape, businesses in the Business-to-Government (B2G) sector can no longer rely solely on traditional methods such as face-to-face networking and trade shows to secure government contracts. As federal agencies increasingly embrace digital transformation, a robust digital marketing strategy has become a vital tool for businesses looking to succeed in this highly competitive […]
AI-Powered Marketing: Amazon, Netflix, and Google’s AI Strategy
The Future of Marketing Is Personal: How Amazon, Netflix, and Google Are Leading the Way with AI In the rapidly evolving digital landscape, one thing is clear: the future of marketing lies in personalization. Amazon, Netflix, and Google are at the forefront, using AI to transform how we engage with content and customers. Their strategies […]
The Must Have Corporate Event Shot List
How often have you attended an event and as you’re exiting the venue on the last day, exclaim, “I forgot to take photos!” It is easy to do. It is not your focus. That needs to change. These photos are not only great for real time social posting during the event, but create excellent evergreen […]
