The Inside Scoop on CTV: How Consumers are Engaging with CTV Ads and What It Means for Marketers
In today’s ever-changing digital world, Connected TV (CTV) has become a crucial player in shaping how consumers engage with content and ads. As marketers, it is vital to adapt to the complexities of CTV advertising. This article delves into how consumers watch ads on CTV and provides actionable strategies for marketers to harness the power […]
Navigating LinkedIn’s Latest Shift: An Advertiser’s Perspective on the End of Lookalike Audiences
In the ever-evolving landscape of digital marketing, staying ahead means embracing change and leveraging new opportunities. LinkedIn, a key platform in our digital toolkit, has announced that it will sunset its lookalike audiences feature in Campaign Manager by February 29, 2024. This move marks a significant shift in audience targeting tactics, and it’s crucial for […]
YouTube for the Federal Audience
Insights on how the Federal Audience is consuming media. Introduction In the digital age, YouTube has emerged as a vibrant platform, tailor-made for the evolving habits of federal decision-makers who are increasingly turning to digital channels for insights and engagement. This shift, propelled by the widespread adoption of teleworking, opens up a plethora of opportunities […]
Elevating Event Experiences: The Power of Podcasting
Amplify Conference Reach: Hosting a podcast will extend the conference’s impact beyond the physical event, reaching a global audience and maximizing exposure. Engage with Key Thought Leaders: The podcast provides a unique platform to engage with industry leaders and experts, offering in-depth discussions and insights that attendees will highly value. Enhance Brand Visibility: The podcast […]
YouTube Optimization – Best practices for SEO
Verify your account Youtube.com/verify Keywords From Google: Like Google’s search engine, YouTube search strives to surface the most relevant results according to keyword searches. Videos are ranked based on the following factors: How well the title, description, and video content match the viewer’s search. What videos drive the most engagement for a search? Note: Search results are […]
The Power of SEO for Your Video Content
The significance of a robust online presence cannot be overstated, especially in an era where video content exponentially outperforms still images. As our marketing agency expands with the introduction of a new Podcast Production Division, the focus now shifts towards exploring effective SEO best practices that elevate the visibility of your recorded content. Whether crafting […]
A Step-by-Step Guide to Creating Gated Content in HubSpot
Utilizing gated content is a strategic move in your digital marketing playbook, and HubSpot offers a comprehensive set of tools to make this initiative seamless. In this guide, we will break down the components required to create gated content within the HubSpot platform. Development of a ‘Thank You’ Page: To kickstart your gated content […]
ArtForm Agency Launches ArtForm Production Division, Offering Podcast and Video Services
FOR IMMEDIATE RELEASE ArtForm Business Solutions, Inc. (dba; ArtForm Agency) Janet Waring, CEO January 8, 2024 ArtForm Agency Launches ArtForm Production Division, Offering Podcast and Video Services Rockville, MD– ArtForm Agency, a leader in digital marketing and communication solutions, today announced the launch of its new division, ArtForm Productions. This expansion represents a significant step […]
Beyond the Buzz: A Practical Guide to AI and Marketing
With 26% of organizations using AI for marketing and sales, and a predicted 30% of outgoing marketing messages from large organizations to be AI-generated by 2025, the impact of AI on marketing cannot be overlooked. Understanding Generative AI Generative AI refers to a subset of artificial intelligence models designed to generate new data and ideas […]
Data-Driven Strategies for Effective Webinar Promotion
In today’s data-driven world, webinars have become a vital component of marketing and lead generation. At ArtForm Agency, we have extensive experience in email marketing and lead nurturing. We understand the efficacy of data-based strategies to make your webinar promotion more effective pre- and post-event. In this blog post, we’ll guide you through a recommended […]
