Google’s JSON-LD Update: Why Structured Data Matters for SEO and AI Visibility
Google recently made a technical change to how it reads JSON-LD structured data. It is the kind of update most website owners will never see, but it could affect how Google interprets important information on a website and may impact AI Visibility. The short version: Google is becoming less forgiving of improperly formatted structured data. […]
AI, Visibility, and Pipeline: What GovCon Marketers Need to Get Right
AI can help GovCon marketers move faster, but the real advantage comes from better positioning, stronger insights, smarter workflows, and human judgment. AI in GovCon marketing is making it easier than ever to create content, analyze information, and automate routine work. But faster production does not automatically lead to better positioning, stronger visibility, or more […]
AI Search Optimization Is Not a Shortcut. It Is a Website Readiness Test.
AI search is changing how people discover and evaluate organizations. Learn how to prepare your website with stronger content, clearer structure, technical SEO, and better visibility signals.
The Fixed-Price Era: Navigating the New Federal Procurement Landscape
The federal procurement landscape has undergone a seismic shift with the signing of the Executive Order on Promoting Efficiency, Accountability, and Performance in Federal Contracting on April 30, 2026. For government contractors, this is far more than a technical update; it is a fundamental transformation of the business development and marketing playbook. At Artform Agency, […]
Search Is Fragmenting: Why AI Visibility Matters More Than Ever
Recent research analyzing search behavior across dozens of high-traffic websites confirms something many marketers are already sensing: Google is still massive, but it is no longer the only meaningful starting point for discovery. Search now happens inside: YouTube LinkedIn Reddit Amazon Marketplaces Industry directories AI tools In other words, discovery has decentralized. Organic traffic is […]
What GovCon Leaders Should Know from the 2026 Google Public Sector AI Summit
On February 24, 2026, ArtForm attended the Applied Government GeoAI Summit at Carahsoft in Reston, VA, hosted by Woolpert Digital Innovations, Google Public Sector, and Carahsoft. The focus: How Artificial Intelligence (AI) and geospatial technologies are reshaping public-sector operations.
Stop “Optimizing for AI.” Start Understanding AI Visibility.
We need to slow down when someone asks, “How do I rank in AI?” Because the real opportunity isn’t optimizing for AI. It’s understanding AI visibility.
If Your SEO Is Working, Why Aren’t You Showing Up in AI Search?
If Your SEO Is Working, Why Aren’t You Showing Up in AI Search? This is one of the most common and frustrating questions marketing teams are asking right now. The answer isn’t bad SEO. It’s that AI search operates on a different set of assumptions about relevance, structure, and authority. For years, SEO success followed […]
FY25 Close: 10 GovCon Marketing Takeaways & FY26 Outlook
As FY25 moves into its final stretch, government contractors are already planning for FY26. The federal buying cycle, evolving procurement trends, and accelerated digital transformation are all shaping how agencies engage with industry partners. For senior leaders, this is the perfect moment to evaluate what worked, what shifted, and what’s coming next. Below are the […]
AI-Powered Marketing: Amazon, Netflix, and Google’s AI Strategy
The Future of Marketing Is Personal: How Amazon, Netflix, and Google Are Leading the Way with AI In the rapidly evolving digital landscape, one thing is clear: the future of marketing lies in personalization. Amazon, Netflix, and Google are at the forefront, using AI to transform how we engage with content and customers. Their strategies […]