SEO, AEO, and GEO in 2025: How To Be Found Online

SEO, AEO, and GEO in 2025: Where to Spend Your Time to Be Found Online Search isn’t what it used to be. Once upon a time, ranking in Google meant optimizing for blue links on a results page. Today, your brand might show up in: A featured snippet   A voice assistant’s quick answer   […]

New AI Business Model Signals Shift in SEO, AI & Content Strategy

Why Cloudflare’s Pay-Per-Crawl Model Signals a Major Shift in SEO, AI, and Digital Content Strategy The internet is rapidly evolving, and not just in how humans interact with it. Cloudflare recently introduced new bot management tools, developed to allow better control over how AI and bots scrape and train on your site’s content. The new […]

Google’s AI Mode: How People Are Using AI in Search

How are people searching on AI At Artform we pay close attention to search trends. So it’s no surprise that AI has already become a daily tool for millions of people. A recent study shows that 71.5% of people use AI-powered search engines, with varying levels of frequency. In the past, we kept our search […]

Simple Tips to Improve Your SEO Rankings with AI

https://www.youtube.com/watch?v=-P8qy8XsX1U Understanding SEO: The Backbone of Digital Visibility Search Engine Optimization (SEO) is the process of optimizing digital content so that it ranks higher on search engine results pages (SERPs). The goal is simple—visibility. However, achieving this visibility is an intricate dance between content relevance, keyword strategy, and search engine algorithms. The digital landscape is […]

How Do You Optimize a Video?

(Unlock video SEO success—download ArtForm’s Ultimate Video SEO Checklist) You might be creating amazing videos but unless it’s optimized, visibility and performance will plummet.   Standing out from the competition demands more than just creativity. Optimizing video content for search engines is the key to ensuring visibility, engagement, and long-term growth. Yes, many of the […]

ChatGPT’s New Search Feature: What It Means for Your SEO

ChatGPT’s New Search Feature: What It Means for Your SEO Strategy ChatGPT now includes a search feature that enables it to pull live information from the web. In the ChatGPT message bar, you’ll notice a new Search icon. When clicked, it opens a dropdown with popular search terms, much like a search engine’s suggestions. With […]

Google’s AI Overviews: What Marketers Need to Know

Google’s AI Overviews: What Marketers Need to Know As Google continues to innovate in the search space, its newly rebranded AI feature, previously known as the Search Generative Experience (SGE), has officially been rolled out as AI Overviews. This change is crucial for marketers, publishers, and website owners because it significantly transforms how search results […]

Elevating Event Experiences: The Power of Podcasting

Amplify Conference Reach: Hosting a podcast will extend the conference’s impact beyond the physical event, reaching a global audience and maximizing exposure. Engage with Key Thought Leaders: The podcast provides a unique platform to engage with industry leaders and experts, offering in-depth discussions and insights that attendees will highly value. Enhance Brand Visibility: The podcast […]

YouTube Optimization – Best practices for SEO

Verify your account Youtube.com/verify   Keywords From Google: Like Google’s search engine, YouTube search strives to surface the most relevant results according to keyword searches. Videos are ranked based on the following factors: How well the title, description, and video content match the viewer’s search.  What videos drive the most engagement for a search? Note: Search results are […]

The Power of SEO for Your Video Content

The significance of a robust online presence cannot be overstated, especially in an era where video content exponentially outperforms still images. As our marketing agency expands with the introduction of a new Podcast Production Division, the focus now shifts towards exploring effective SEO best practices that elevate the visibility of your recorded content. Whether crafting […]