Leveraging Recruitment Branding: A Strategic Approach for Government Sector Marketing
In the marketing realm, the concept of recruitment branding, also known as dual branding, is a key driver of success. This is especially pertinent when marketing to the government sector, a nuanced arena where recruitment plays a crucial role. As industry thought leaders, it is imperative to recognize the need to distinguish between two vital […]
Public Sector Marketing – Why Digital Marketing is important for Government Contractors
Digital marketing is becoming increasingly crucial within the government contracting sector. As a professional in this field, I understand the significance of building an online presence, demonstrating expertise, and leveraging digital tools to attract new business opportunities. With the government procurement process becoming more digital, an effective online marketing strategy is vital for contractors aiming to excel in this competitive arena.
How Brands Can Use ChatGPT & AI
Artificial intelligence (AI) has become more and more vital for businesses to maintain an up to date marketing strategy. The most popular technology within the AI space right now is the AI content generator ChatGPT. OpenAI developed this large language model to improve upon efficiencies by generating copy for blogs, social media and more! Let’s […]
SEO Best Practices Guide
Determine a specific keyword you’d like your page to rank for Do your research and choose a keyword that is most relevant to your content, contains a low difficulty score, has a high organic click-through-rate (CTR) and monthly volume. There are many tools to help with this including MOZ, Screaming Frog, Google and more. You […]
How to Write a Case Study
While not a hard and fast rule, case studies that have the information below will provide a fuller picture to the reader about the scope of the challenge the customer/agency faced as well as the solutions provided. Do not use the client’s name in your case study without first gaining their permission! The time to […]
4 Pieces of Bad Blogging Advice
Trish Bradley – Sr. Digital Strategist Guilty pleasure confession – I (sometimes) love bad movies. There is something oddly satisfying about watching a terrible film and being amused by poorly scripted plots, melodramatic acting, and budget CGI effects. There are some movies that are so ridiculous, so over-the-top, so bad that they’re good. And there […]
