How to Write a Case Study

buyers have high expectations

While not a hard and fast rule, case studies that have the information below will provide a fuller picture to the reader about the scope of the challenge the customer/agency faced as well as the solutions provided. Do not use the client’s name in your case study without first gaining their permission! The time to […]

4 Pieces of Bad Blogging Advice

Young woman having problems with laptop usage feels irritated

Trish Bradley – Sr. Digital Strategist Guilty pleasure confession – I (sometimes) love bad movies. There is something oddly satisfying about watching a terrible film and being amused by poorly scripted plots, melodramatic acting, and budget CGI effects. There are some movies that are so ridiculous, so over-the-top, so bad that they’re good. And there […]

The Must Have Corporate Event Shot List

man taking photo with smart phone at an event

How often have you attended an event and as you’re exiting the venue on the last day, exclaim, “I forgot to take photos!” It is easy to do. It is not your focus. That needs to change. These photos are not only great for real time social posting during the event, but create excellent evergreen […]

Earned Media

cropped view of two radio hosts recording podcast in broadcasting studio

Earned media is the equivalent of online word of mouth and is the vehicle that drives traffic, engagement and sentiment around your content. Garner earned media through excellent SEO tactics, relationships with journalist, writing press releases and creating shareable, engaging content on your social channels. Hone the effective content strategies by monitoring analytic data to […]

How to find your government audience

Government audience buying

Our founder and CEO, Janet Waring, sat down with The Pulse of GovCon to talk about how to find your government audience online. The following article appeared in The Pulse of GovCon on April 1, 2021. One of the most frustrating things in Government Contracting is a vendor’s inability to identify, contact, and connect with […]

Podcast: The Importance Of Data and Analytics In SEO

SEO Poscast

ArtForm Co-founder, Janet Waring, was a recent guest on Joe Ennis’ podcast series, Elevator Pitch. This was particularly fun and meaningful time for Janet as Joe is one her son’s good friends. Janet commented, “It’s amazing to have watched these kids grow up and now see them adulting and thriving in their careers. I was […]

JANET MATTHEWS WARING accepted into Forbes Business Development Council

Press Release and Member Distribution JANET MATTHEWS WARING accepted into Forbes Business Development Council  Forbes Business Development Council Is an Invitation-Only Community for Senior-Level Sales and Business Development Executives March 1, 2019, Rockville, MD—Janet Waring, CEO of ArtForm Business Solutions (ArtForm BSI), a digital marketing and communications company based in Rockville, has been accepted into […]

Becoming a Brand People Trust

woman at her computer outside, late evening

ArtForm Business Solutions CEO, Janet Waring, reveals three ‘must-haves’ for attaining brand loyalty.   Read the original article on Forbes