How Brands Can Use ChatGPT & AI
Artificial intelligence (AI) has become more and more vital for businesses to maintain an up to date marketing strategy. The most popular technology within the AI space right now is the AI content generator ChatGPT. OpenAI developed this large language model to improve upon efficiencies by generating copy for blogs, social media and more! Let’s […]
SEO Best Practices Guide
Determine a specific keyword you’d like your page to rank for Do your research and choose a keyword that is most relevant to your content, contains a low difficulty score, has a high organic click-through-rate (CTR) and monthly volume. There are many tools to help with this including MOZ, Screaming Frog, Google and more. You […]
How to set up GA4
With Google’s Universal Analytics (UA) sun setting on July 1, 2023, we recommend you set up and run GA4 Analytics now – in parallel with UA. This will give you an opportunity to experience the difference in the data collection first hand, compare reporting and set up custom dashboards that fit your organization’s online goals. […]
A Day at GAIN
I stepped out of the Uber at 8:45 a.m. sharp the morning of my first GAIN conference- or really, my first ever conference- and was met by the chilly fall air. The Capital One Hall building before me was massive to say the least, and I felt a sense of nervousness accompanied by excitement as […]
How to Write a Case Study
While not a hard and fast rule, case studies that have the information below will provide a fuller picture to the reader about the scope of the challenge the customer/agency faced as well as the solutions provided. Do not use the client’s name in your case study without first gaining their permission! The time to […]
4 Pieces of Bad Blogging Advice
Trish Bradley – Sr. Digital Strategist Guilty pleasure confession – I (sometimes) love bad movies. There is something oddly satisfying about watching a terrible film and being amused by poorly scripted plots, melodramatic acting, and budget CGI effects. There are some movies that are so ridiculous, so over-the-top, so bad that they’re good. And there […]
The Must Have Corporate Event Shot List
How often have you attended an event and as you’re exiting the venue on the last day, exclaim, “I forgot to take photos!” It is easy to do. It is not your focus. That needs to change. These photos are not only great for real time social posting during the event, but create excellent evergreen […]
Earned Media
Earned media is the equivalent of online word of mouth and is the vehicle that drives traffic, engagement and sentiment around your content. Garner earned media through excellent SEO tactics, relationships with journalist, writing press releases and creating shareable, engaging content on your social channels. Hone the effective content strategies by monitoring analytic data to […]
How to find your government audience
Our founder and CEO, Janet Waring, sat down with The Pulse of GovCon to talk about how to find your government audience online. The following article appeared in The Pulse of GovCon on April 1, 2021. One of the most frustrating things in Government Contracting is a vendor’s inability to identify, contact, and connect with […]
Podcast: The Importance Of Data and Analytics In SEO
ArtForm Co-founder, Janet Waring, was a recent guest on Joe Ennis’ podcast series, Elevator Pitch. This was particularly fun and meaningful time for Janet as Joe is one her son’s good friends. Janet commented, “It’s amazing to have watched these kids grow up and now see them adulting and thriving in their careers. I was […]
